Head of Sport Sponsorship Media Evaluation

About Nielsen

Nielsen is dedicated to shaping a superior media future by delivering powerful insights that guide client decisions and generate outstanding results. Our global team is committed to capturing audience engagement with content, regardless of when or where it is consumed. Proudly rooted in a rich tradition and at the forefront of the media revolution, we foster excellence, perseverance, and the drive to make a significant impact together. We support our employees because their success propels our collective achievements and future growth.

Role Overview

The Head of Sport Sponsorship Media Evaluation is a leadership position that involves working intimately with major sports rights holders, brands, agencies, broadcasters, and tourism organizations. The role focuses on optimizing and expanding sponsorship agreements by leveraging Nielsen's Media Evaluation solutions, specializing in the industry-leading QI Media Evaluation methodology, which quantifies sponsorship brand exposure. You will oversee the delivery and ongoing development of this solution across a distinguished portfolio exceeding 100 notable sports teams, leagues, and sponsors in Australia and New Zealand.

Key Responsibilities

• Lead the complete lifecycle of Sponsorship Media Evaluation projects, from initial client engagement to presenting final insights.
• Maintain deep expertise in the QI Media Evaluation approach, acting as the chief authority both internally and externally to ensure precise and effective application across all client accounts.
• Manage, mentor, and guide a team of 3 to 5 members, cultivating a high-performing and collaborative environment.
• Drive commercial objectives by tracking product revenue and partnering with the Commercial team to identify opportunities, pitch, and secure new clients.
• Analyze complex datasets using proprietary Nielsen tools, facilitating clients' ability to access and utilize self-service dashboards and customized reporting.
• Enhance operational workflows by streamlining processes and nurturing effective partnerships within Nielsen’s cross-functional teams and with external clients.

Required Qualifications and Skills

• Practical experience and proficiency with the QI Media Evaluation methodology, ideally gained through roles at sports agencies, teams, leagues, or as a sponsorship manager at prominent brands.
• At least 8 years of experience in data analysis, consulting, or media-related roles within sports, media, event, or entertainment sectors.
• A bachelor's degree, preferably in a quantitative discipline such as Economics, Statistics, or Business.
• Strong analytical abilities with a talent for interpreting and communicating numeric and statistical data effectively through visual and narrative forms.
• Leadership qualities demonstrating initiative and independence, balanced with teamwork skills to promote cross-divisional collaboration.
• Excellent project management skills, able to handle multiple tasks efficiently under pressure in dynamic environments.
• Advanced proficiency in Excel and PowerPoint, alongside a demonstrated capacity to quickly adopt new software tools.
• Experience with data visualization platforms like Tableau or PowerBI, and familiarity with Arianna or Landsberry & James Fusion tools is advantageous.

Additional Information

The total compensation for this role reflects the full salary range for the position. New hires typically start in the lower to mid-range, depending on location, qualifications, experience, and other factors. All communications from Nielsen recruiters will be through official channels, and caution is advised against fraudulent contacts. For confirmation of legitimate offers or communications, applicants should consult Nielsen’s official website or verified social media.