Head of Social Media & Influencers

Role overview

Snoonu, Qatar’s superapp, is looking for a social-first leader to shape how the brand shows up across social channels every day. This position is responsible for turning social media into a space where the brand builds conversations, community, and cultural relevance rather than simply publishing posts.

You will steer the full social ecosystem for Snoonu and Snoonu City, covering content strategy, community engagement, influencer programs, and paid social awareness. The role combines strategy, creative direction, trend spotting, analytics, and people leadership.

If you naturally think in content series, enjoy spotting trends early, and care about creating highly shareable work, this opportunity is designed for you.

Social media strategy

• Set the direction for social media across both Snoonu and Snoonu City.
• Shape each brand’s voice, content themes, and platform approach for Instagram, TikTok, Snapchat, X, LinkedIn, and newer channels.
• Design content plans that balance brand storytelling, entertainment, engagement, and business goals.
• Prepare monthly and yearly editorial plans that align with campaigns, partnerships, launches, and seasonal moments.
• Track cultural shifts, trends, and new platform opportunities to keep the brand current and relevant.
• Maintain a consistent brand presence while adapting content to fit each platform naturally.

Content and creative leadership

• Lead the social content process from idea development through publishing.
• Work closely with Creative, Production, PR, CRM, Brand, and Product Marketing teams on integrated campaigns.
• Review, refine, and raise the quality of all social content to match Snoonu’s creative expectations.
• Create repeatable content formats and social-first series that audiences can recognize and look forward to.
• Encourage experimentation with new formats, creators, tools, and platform features.
• Make sure each campaign has a strong social-first execution that drives discussion, engagement, and sharing.

Community management

• Own the community management approach across all social platforms.
• Build engagement systems that convert followers into brand advocates.
• Monitor audience conversations, sentiment, and emerging trends to spot opportunities and manage risks.
• Ensure every response and interaction reflects the brand’s tone and personality.
• Create initiatives that support user-generated content, advocacy, and active participation from the community.

Influencer marketing

• Develop and run influencer strategy across Qatar and the GCC.
• Build lasting relationships with creators at every level, from nano influencers to celebrities.
• Identify, negotiate, onboard, and manage influencer partnerships that fit Snoonu’s positioning.
• Keep influencer work authentic, creative, and measurable in terms of brand impact.
• Expand the creator network while maintaining high quality standards.
• Assess performance using engagement quality, earned reach, content results, and brand impact.

Paid social leadership

• Lead paid social efforts focused on awareness, reach, and visibility on major platforms.
• Ensure paid amplification supports organic content to extend campaign reach and impact.
• Set awareness objectives, audience targeting, budget allocation, and amplification plans with the Senior Paid Social Media Executive.
• Track and improve metrics such as reach, impressions, video views, frequency, CPM, and brand engagement.
• Test audiences, creatives, placements, and formats to improve effectiveness and maximize brand results.

Requirements

• 7 to 10 years of experience in social media, digital marketing, or content strategy.
• At least 3 years of experience leading high-performing social media teams.
• Strong understanding of Gulf social media culture, trends, and audience behavior.
• Proven success in growing consumer brand accounts organically.
• Hands-on experience building and managing influencer programs from start to finish.
• Deep knowledge of Meta, TikTok, Snapchat, X, and LinkedIn ecosystems.
• Experience leading integrated organic and paid awareness strategies.
• Strong analytical thinking with the ability to translate insights into clear actions.
• Excellent leadership, communication, and stakeholder management skills.
• Fluency in both Arabic and English.

About Snoonu

Snoonu is Qatar’s homegrown super app, designed to make everyday life easier through fast delivery, shopping, and more in one platform. The company combines technology with a global team and a strong drive to improve daily living.

The mission is to become Qatar’s first ultra app and help the region move forward through innovation and technology. The broader purpose is to transform daily life by connecting people with more possibilities through tech.

Perks and work environment

• Work with an international team and global colleagues.
• Access learning budgets, courses, and development tools.
• Enjoy autonomy and ownership over your work.
• Benefit from generous leave and wellness-focused time off policies.
• Work in an agile setup across product and operations.

Culture and values

Snoonu emphasizes customer focus, integrity, curiosity, creativity, ownership, results, and teamwork. The company also highlights recognition as a Great Place to Work®, ISO 9001:2015 and ISO 45001:2018 certifications, sustainable business practices, community contribution, and a strong commitment to diversity, fairness, and inclusion.

Additional information

This is a full-time, onsite role based in Lusail, Qatar. The organization encourages applicants to join a workplace where contributions matter and people are supported to do their best work.

The company also invites candidates to engage with it on LinkedIn, but no external application link or source-site details are included here.