Head of Social

Position Overview

We are looking for a dynamic and innovative leader who is deeply immersed in internet culture to oversee all social media activities. This Head of Social role blends strategy, creativity, and marketing expertise to craft compelling social content that both amplifies our brand and drives business success. Both Manager and Director level candidates are welcome to apply.

Key Responsibilities

• Develop and refine social media strategies that define clear business objectives and systematically test content effectiveness across various social channels to avoid unfocused efforts.
• Act as a cultural curator by monitoring emerging ideas, trends, and industry changes, then converting these insights into on-brand content for Book of the Month.
• Lead the creative process collaboratively with the Creative team and freelancers, which includes concepting, producing, and publishing impactful, platform-specific content for TikTok, Instagram, YouTube Shorts, and new platforms.
• Maintain and manage the content calendar, oversee content creation, and participate directly in content production, either behind or in front of the camera as necessary.
• Manage content briefings to ensure production of content that effectively engages and resonates with the target audience, indicated by strong attention metrics.
• Continuously measure, analyze, and report on performance metrics, translating data into actionable business results.
• Collaborate with the growth team on partnership initiatives that enhance reach and engagement.
• Represent Book of the Month at industry events and cultural gatherings, fostering relationships with influential stakeholders.

Required Qualifications and Attributes

• Minimum of five years of direct, hands-on leadership experience in social media or content creation within media companies, agencies, or consumer/lifestyle brands.
• A highly creative individual with outstanding taste and a steady flow of original ideas ready to be pitched, refined, and executed.
• Skilled in analyzing content and generating insights that fuel innovative creative concepts.
• Exceptional communication skills, with a readiness to challenge creative boundaries and maintain a distinct brand voice.
• Possesses a confident point of view and a strong editorial sense with a clear instinct for content and aesthetics that resonate with the Book of the Month audience.
• Proven ability to design and implement inventive, data-driven social media strategies that respect the unique characteristics of each platform.
• Deeply connected to internet culture and commercial fiction genres.

Compensation

The salary range for this position, accommodating both Manager and Director level hires, stretches from $100,000 up to $250,000 annually.