Head of SEO and AI Visibility

Position Overview

A partner organization is seeking a Head of SEO and AI Visibility located in Ireland. This senior leadership role involves crafting and scaling a global strategy for organic growth within a fast-paced, product-focused setting. The position requires advancing SEO beyond conventional search techniques, boosting presence across AI-driven discovery channels and large language models.

Key Accountabilities

• Develop and implement a worldwide SEO strategy that includes technical SEO, content enhancement, on-page and off-page optimization to elevate organic reach, attract qualified visitors, and increase revenue.
• Lead and nurture a team of SEO experts and external partners by setting clear objectives, streamlining workflows, and encouraging innovation and continuous improvement.
• Prioritize the SEO roadmap based on goals such as revenue expansion, organic performance metrics, and visibility in AI search (e.g., citations and brand mentions).
• Advance initiatives to enhance discoverability on AI search platforms and large language models by formulating and applying AI visibility strategies.
• Collaborate closely with Product, Engineering, Marketing, and Analytics departments to integrate SEO priorities within product development and solution technicalities.
• Implement a structured framework for SEO experimentation involving hypothesis formulation, prioritization, testing, result measurement, and reporting.
• Guide content strategy by spotting growth avenues, refining content workflows, improving templates, and orchestrating content refreshes in response to search trends and user demands.
• Conduct regular SEO audits, monitor KPIs, perform competitor analysis, and proactively manage risks.
• Report performance insights, strategic guidance, and resource needs to leadership in a clear, data-driven manner.

Candidate Profile

• 6 to 10 years of extensive SEO experience encompassing technical SEO, content planning, on-site optimization, and off-site growth.
• Demonstrated leadership skills in managing SEO teams, mentoring talent, and establishing robust operational processes.
• Strong familiarity with product-led SaaS models and managing international SEO initiatives.
• Experience adapting SEO approaches to AI-powered discovery, optimizing for large language models, and navigating evolving search patterns.
• Comprehensive knowledge of technical SEO area such as crawling, indexing, internal linking, information architecture, structured data, and site performance enhancements.
• Skilled in analytics and utilizing SEO tools like Google Search Console and Ahrefs.
• Expertise in designing SEO experiments, analyzing outcomes, and making decisions grounded in data within dynamic environments.
• Ability to effectively partner with Product, Engineering, Marketing, and Data teams.
• Exceptional communication skills that enable explaining complex SEO concepts, aligning stakeholders, and influencing strategic decisions.
• Capability to maintain a balance between long-range strategic planning and hands-on tactical execution, quickly adapting to changing markets.
• Valuable experience in programmatic SEO, global growth strategies, and product-centric organic acquisition efforts.

Benefits and Work Conditions

• Impact the discovery experience of millions of users engaging with digital productivity tools.
• Fully remote job with flexibility to work from anywhere in Ireland.
• 30 days of paid vacation to support personal rest and wellness.
• Option for sabbatical leave following two years of employment.
• Paid parental leave offering sixteen weeks at full salary.
• Annual personal development allowance up to 2,000 CHF including dedicated learning hours.
• Access to internal knowledge exchange, mentoring opportunities, and professional growth resources.
• Culture fostering innovation, experimentation, and continuous enhancement.
• Involvement in hack days and collaboration with diverse cross-functional teams to build impactful projects.
• Encouragement of ownership, creativity, and fresh ideas in a flexible working environment.

Additional Information

The recruitment process applies an AI-supported matching tool to ensure swift, objective candidate evaluation centered on core role requirements. The selection shortlist is forwarded to the hiring company, which leads interviews and assessment phases directly. All candidate personal data is processed in compliance with data protection regulations. Artificial intelligence aids but does not replace human decision-making in hiring.