Content Strategist, AI & Storytelling

Overview

This opening represents a role at the convergence of innovative storytelling, artificial intelligence, and analytics-driven marketing based in Canada. The opportunity involves shaping strategic content that resonates across diverse channels such as thought leadership, research documents, digital advertisements, and in-product communications.

The incumbent will integrate solid editorial expertise with AI-supported processes to produce impactful, engaging, and authentic content at scale. This position collaborates closely with teams in marketing, creative, product, and analytics to convert data-driven insights and research into persuasive narratives that deliver business results. The role suits a candidate with strong storytelling skills who can leverage technology creatively without compromising originality, brand voice, or quality.

Primary Responsibilities

• Lead content creation across multiple formats—including blog posts, SEO articles, research reports, thought leadership content, advertisements, emails, social media posts, landing pages, and in-product messaging.
• Utilize AI writing tools proficiently to speed up content production, optimize workflows, and expand output while preserving quality, brand consistency, and originality.
• Design structured AI content workflows, develop prompts, and frameworks that produce solid initial drafts, which undergo thorough editorial refinement.
• Collaborate with data scientists and analysts to extract insights from research, customer feedback, and datasets and translate complex information into compelling narratives.
• Convert data points and research outcomes into strategic storytelling, engaging headlines, content themes, and actionable recommendations.
• Manage and coordinate content calendars jointly with marketing, campaign, and channel teams.
• Adjust messaging and tone to suit varied audience segments and platforms while maintaining a consistent and distinctive brand voice.
• Maintain AI content resources such as prompt libraries, editorial guidelines, and reference materials.
• Work with brand and creative teams to ensure AI-aided content remains genuine, unique, and meets quality standards.
• Detect and enhance generic or lower-quality AI-generated materials to ensure all content offers valuable viewpoints and meaningful insights.
• Support search engine optimization initiatives by producing content that promotes organic discovery and reader engagement.
• Oversee several content projects simultaneously, ensuring deadlines and editorial excellence are met.

Candidate Requirements

• Minimum 5 years of professional experience in content writing, strategy, editorial roles, or marketing communications, showcasing a versatile portfolio of both long and short-form content.
• Direct, hands-on experience with AI writing tools integrated within professional content workflows.
• Proficiency in assessing and refining AI-generated content with emphasis on originality, clarity, character, and strategic alignment.
• Demonstrated capability in working with data, research results, or analytics to craft engaging stories and insights that drive decisions.
• Skill in interpreting data presentations and creating explanatory content that amplifies insights beyond surface descriptions.
• Experience creating content for SaaS, technology, or data-centric brands, preferably within marketing teams.
• Comprehensive understanding of SEO strategies and organic content optimization.
• Ability to capture and replicate brand voice consistently across multiple platforms and content types.
• Strong organizational and project management abilities, able to juggle priorities independently and meet deadlines.
• Excellent collaboration and communication capabilities working cross-functionally with marketing, creative, product development, and analytics divisions.
• Keen editorial acumen focused on specificity, originality, and delivering content with a clear unique voice.

Compensation and Benefits

• Annual base salary ranging from CAD 88400 to 104000, depending on qualifications and location within Canada.
• Potential eligibility for bonus compensation as part of total remuneration.
• Inclusive benefits package covering medical, dental, vision, life, and disability insurance options.
• Support for retirement planning through RRSP matching contributions.
• Access to flexible spending accounts and health savings account benefits.
• Paid holidays and paid time off offered.
• Employee support programs and further employee benefit perks provided.
• Fully remote work arrangement available to candidates residing in Canada.
• A flexible and collaborative work culture with company events and team engagements.
• Chance to innovate content strategies that blend AI technologies, storytelling creativity, and data-driven insights.

Additional Information

The recruitment process is conducted by the partner company managing all applications and subsequent hiring steps. A proprietary AI screening system aids in fair and efficient candidate evaluation but hiring decisions rest solely with human interviewers. Data privacy measures apply in application processing in accordance with applicable laws. This role offers a unique chance to pioneer evolving content creation in a cutting-edge, tech-centric environment.