Head of Sales, US

Role Overview

We are seeking a pioneering Head of Sales for the US market—a dynamic, full-cycle enterprise closer who will act as the primary sales representative in the public sector and progress into leading our US sales organization. Initially, you will be responsible for directly sourcing and closing enterprise government technology deals from inception to contract. This role involves significant fieldwork, including traveling approximately once per month to engage with City Managers, Parks directors, and agency leaders, participating in industry events, and representing the company at conferences and panels.

Primary Responsibilities

• Drive end-to-end sales cycles targeting US government buyers, personally handling all stages including prospecting, discovery, procurement processes, and deal closure.
• Maintain a strong on-the-ground presence by meeting key public sector stakeholders face-to-face to establish trust and influence decision-making.
• Serve as the company’s public face in industry forums, conferences, and panel discussions to build brand credibility.
• Create and formalize the sales playbook documenting ideal customer profiles (ICP), outreach sequences, lead qualification methodologies, and sales handoffs, ensuring the process can be scaled by future team members.
• Build and lead the US sales team over time by recruiting and managing BDRs, account executives, and account managers, while overseeing team performance targets, forecasting, and operational decision making.
• Develop innovative tactics to penetrate challenging accounts and markets, especially those neglected or overlooked by competitors.

Expected Achievements Within First 18 Months

• Successfully close approximately $1–1.5 million in new annual recurring revenue (ARR) personally during the first year without team support.
• Contribute to growing the US ARR from about $1 million towards $10 million over 24 to 30 months.
• Secure 3 to 5 high-value enterprise government technology accounts to serve as strong references.
• Recruit and onboard 2 to 3 business development representatives and the first account executive, establishing a consistent outbound sales process.
• Transition focus from individual deal-making toward managing and owning sales targets across the broader team.

Candidate Profile

• Proven experience selling into US government entities, familiar with procurement realities such as RFPs, cooperative purchasing vehicles (like GSA), budget cycles, and managing extended sales timelines.
• A genuine full-cycle salesperson who consistently carries their own sales quota, demonstrating recent deals closed independently from prospect to signature.
• Comfortable and effective in both field sales environments and public speaking engagements, capable of representing the company credibly in front of key buyers.
• Experience as an early or founding sales hire, thriving in fast-paced, ambiguous startup environments where building from scratch is the norm.
• Creative and resourceful approach to uncovering and pioneering unorthodox sales opportunities rather than relying solely on established processes.
• Demonstrated readiness or experience in sales management, including responsibilities like hiring, coaching, forecasting, and accountability for sales targets exceeding personal quotas.
• A track record of helping an organization grow from around $1 million to $10 million in revenue or accomplishing similar scaling milestones.
• Willingness and availability to travel approximately once monthly to meet customers and attend conferences as part of sales efforts.