Head of Sales

Role Overview

You will lead the complete sales process for Tadum's SME trading and deferred-payment offerings, managing all stages from initial contact through telesales or WhatsApp, assessing eligibility, collecting necessary documentation, closing deals, and transferring approved quotations to the Operations department.

Your goal will be to improve conversion rates, expand coverage, and resolve the existing lead backlog that currently limits growth.

Additionally, you will build, recruit, train, and supervise the sales team including telesales and field/account executives, while designing incentive programs and managing performance.

You will take ownership of conversion rates, collaborating with Acquisition teams to ensure lead quality and with Underwriting for seamless handoffs.

Driving repeat business will be crucial, including upselling and cross-selling while managing utilization with current clients.

Implementing strong sales discipline is expected, with a focus on maintaining CRM hygiene using Odoo, pipeline tracking, and regular reporting on a weekly and monthly basis.

Interim duties include managing client communications after quotations until this responsibility fully transfers to Operations.

Required Qualifications and Skills

• At least 7 years of experience in B2B sales with a minimum of 3 years in a leadership position within high-velocity, transactional sales environments such as fintech, financial services, SME trade finance, or similar fast-paced B2B services or SaaS sectors.
• Demonstrated success in building or scaling sales operations from the ground up rather than maintaining established teams.
• Strong personal capabilities both in closing deals and coaching others to successfully close, combined with discipline in sales operations including CRM management, funnel metrics, and forecasting.
• Data-oriented mindset with ownership of conversion and pipeline performance metrics and proficiency with dashboards and numerical analysis.
• Proven leadership in hiring, training, managing performance, and designing commission and incentive schemes.
• Fluent Arabic communication skills necessary for SME customer interactions and leading local telesales teams, alongside professional proficiency in English.
• Ability to thrive in a fast-evolving startup environment characterized by ambiguity, shifting priorities, and a lack of predefined processes.

Preferred Qualifications

• Saudi nationality is highly preferred.
• Experience working in compliance-sensitive or regulatory-related commercial contexts.
• Track record of expanding roles from a single unit to broader, group-wide responsibilities or developing a sales center of excellence or revenue operations capabilities.
• Familiarity with the Saudi SME market and relevant distribution channels.

Additional Advantages

• Exposure to SME transactions secured by collateral and knowledge of supplier or channel ecosystems.
• Experience in multi-entity or matrix organizational structures.
• Consulting or structured background advantageous for enhancing sales methodology.