Head of Sales & Retail

About Glitch Productions

Glitch Productions is a dynamic independent animation studio in Australia specializing in original long-form animated series distributed on YouTube. Our channel has attracted over 18 million subscribers, with individual episodes receiving tens of millions of views. Our dedicated team of talented artists is committed to revolutionizing animation production and industry norms. Our flagship IP, Digital Circus, has garnered more than 350 million views from its pilot episode alone, with additional exciting content underway.

With multiple ongoing and upcoming series, and a rapidly expanding audience, Glitch Productions operates at the crossroads of storytelling, digital media, and creator-driven entertainment.

Role Overview

The Head of Sales & Retail will spearhead the expansion and scaling of Glitch’s sales, retail, and e-commerce initiatives across all product lines such as plush toys, collectibles, apparel, books, and more. This leadership position will drive the company's commercial rollout within major retail markets and innovate direct-to-consumer and experiential retail strategies that deepen global fan engagement with Glitch’s IPs.

This role requires comprehensive knowledge of both retail and online sales environments, emphasizing a systematic and data-driven approach aligned with customer behavior insights. You will coordinate closely with marketing, product, and branding teams to boost demand and engagement across traditional retail, e-commerce, and other sales channels. Your remit includes enhancing existing online sales frameworks while extending the retail footprint to convert fan interest into tangible growth.

Key Responsibilities

• Formulate and implement multi-channel sales strategies spanning wholesale, specialty stores, independent shops, e-commerce platforms, and event-based sales.
• Build and lead the sales team to facilitate Glitch’s global retail growth.
• Manage sales operations including forecasting, pricing strategies, margin control, and detailed sales analytics.
• Establish and nurture retail partnerships, including major brands, and sustain collaborations with external partners.
• Lead negotiation efforts, account management, and retailer engagement to enhance distribution and sell-through rates.
• Create strategic roadmaps and timelines for product category, regional, and channel expansion in alignment with company objectives and resources.
• Represent the company at industry events and trade shows, cultivating strong industry connections.
• Collaborate with People and Culture teams to ensure the sales department’s staffing aligns with growth and goals.
• Oversee direct-to-consumer and marketplace performance across digital platforms such as Shopify and Amazon.
• Develop comprehensive guidelines ensuring consistency in catalog management, campaigns, pricing, and merchandising.
• Identify campaign and product release opportunities to minimize internal competition and maximize revenue potential.
• Lead collaboration between sales and marketing teams for successful DTC/retail campaign execution.
• Advise e-commerce and website teams on best practices to enhance customer experience and conversion rates.
• Establish frameworks for retail operations optimizing pricing, stock levels, and product mixes per retailer, territory, and demographic.
• Strengthen key retailer partnerships through strategic promotions and exclusive offerings.
• Expand retail relations, with focus on major chains and new geographic markets including Latin America and Europe.
• Design and grow retail activations like pop-ups, conventions, vending, and flagship experiences.
• Advise on strategies to foster collector demand through exclusivity and scarcity of products.
• Promote a culture driven by data-informed decision making using internal sales analytics.
• Lead development of effective systems supporting sales data analysis and strategic decisions.
• Manage licensing team efforts to uncover new opportunities and prevent product conflicts between licensed and in-house items.

Candidate Profile

• Possesses 8 to 12 years of professional experience in consumer products, toy, or pop-culture retail sectors.
• Demonstrated success selling to major US retail chains and managing international distributor networks.
• In-depth knowledge of fandom, collectibles, and intellectual property ecosystems coupled with strong commercial acumen in pricing, forecasting, and margin optimization.
• Experience building and scaling sales teams and operations within high-growth or startup environments.
• A proactive, hands-on, strategic mindset ready to foster rapid expansion.

Benefits and Culture

• Covered expenses for participation in fan conventions and regular company events.
• Flexible work environment including remote work opportunities.
• Influence the trajectory of a fast-growing creative company.
• Access to an enjoyable office setting located in Parramatta CBD.
• Relocation support is provided for candidates moving to Sydney.
• Paid gym memberships to encourage wellness.
• Regular company-sponsored meals such as breakfasts and lunches.
• Join a diverse team that values independent contributions and professional growth.

Our Core Values

• Passion: Every team member brings enthusiasm for their work and dedication to creating personally resonant content for fans.
• Innovation: We champion creative problem solving and technological advances to push industry boundaries.
• Teamwork: Our diverse skill sets foster collaborative success impossible to achieve alone.
• Integrity: We uphold honesty and ethical behavior in all projects and collaborations.

Glitch Productions embraces diversity and inclusivity, hiring based on skills, passion, and potential while celebrating varied perspectives. All qualified individuals who share a passion for animation are welcome to apply.