Head of Sales

Role overview

An established FMCG manufacturer with trusted brands across several channels and markets is hiring a senior sales leader to steer its commercial agenda. This position is focused on accelerating revenue growth, expanding market presence, and reinforcing leadership in the category.

Relocation notice: This role requires relocation to Dubai.

The Head of Sales will own the commercial strategy across sales, key accounts, distributors, and important customer partnerships. It is a high-impact leadership role that calls for strategic thinking, strong business judgment, and disciplined execution.

Key responsibilities

• Create and roll out the company’s commercial plan so it aligns with wider business goals.
• Deliver steady gains in revenue, market share, and profitability.
• Lead, coach, and grow sales and commercial teams to high performance.
• Develop durable relationships with key customers, distributors, retailers, and strategic partners.
• Handle negotiations for major commercial deals and long-term customer arrangements.
• Spot new business opportunities, alternative routes to market, and expansion channels.
• Oversee pricing, trade spend, promotional planning, and margin control to protect profitability.
• Work closely with Marketing, Supply Chain, Finance, Operations, and Product functions to achieve business targets.
• Review market movements, customer feedback, and competitor activity to guide commercial decisions.
• Own budgeting, forecasting, and annual planning activities.
• Set clear KPIs and build a culture focused on accountability and ongoing improvement.
• Act as an external representative of the business with customers, industry organizations, and other stakeholders.

Candidate profile

The ideal candidate brings senior commercial leadership experience in FMCG, consumer goods, manufacturing, food and beverage, building materials, or a similar sector. They should have a track record of driving substantial revenue growth and leading commercial change.

Experience managing key accounts, distributors, and multi-channel sales setups is essential, along with a solid grasp of pricing, profitability, and P&L ownership. The role also requires proven people leadership, strong negotiation skills, and the ability to influence stakeholders effectively.

A strategic, outcome-oriented mindset is important, with the ability to turn plans into measurable business results. A bachelor’s degree in Business, Marketing, Commerce, or a related field is required; an MBA is a plus.

Additional information

This is a full-time, onsite leadership position based in the United Arab Emirates, with relocation to Dubai required.