Job description

Role overview

A leading Kenyan retail and lifestyle brand is looking for a seasoned Head of Sales to steer growth across 38 retail outlets in Kenya. This is a senior leadership opportunity for someone who can consistently lift revenue, strengthen execution standards, and shape a high-performing sales organization.

Compensation

Gross monthly pay: KES 300,000.
Additional performance-linked commission and incentive plan.

Core responsibilities

Create and drive the overall sales plan to grow revenue across all 38 branches.
Define annual, quarterly, and monthly sales goals and ensure they are met.
Spot new business opportunities, industry trends, and expansion ideas that can improve market share.
Track sales results closely and introduce corrective measures when performance slips.
Lead and support Regional Managers, Branch Managers, and sales teams across the network.
Promote a strong sales culture centered on ownership, customer service, and measurable results.
Hire, develop, guide, and retain strong sales talent.
Carry out regular performance reviews and help plan future leadership coverage for key sales roles.
Set up and oversee sales KPIs for every branch.
Review branch performance data and build action plans to raise productivity and profitability.
Ensure targets and operating standards are met consistently across locations.
Drive improvement efforts for branches and teams that are under target.
Design and roll out sales training that improves product knowledge, selling ability, and customer engagement.
Coach Regional and Branch Managers on sales leadership and performance management.
Encourage ongoing learning and professional growth within the sales function.
Work with Operations, Marketing, Merchandising, and Supply Chain teams to align business priorities.
Make sure sales campaigns, promotions, and customer experience standards are executed consistently across branches.
Monitor stock availability and coordinate with relevant teams to capture more sales opportunities.
Prepare and deliver regular sales performance updates to senior leadership.
Use sales data and market intelligence to support planning and decision-making.
Keep an eye on competitor activity and market movements to preserve competitive strength.
Build and sustain a customer-first culture across all branches.
Ensure high standards of customer service are maintained at all times.
Support initiatives that improve brand visibility, customer loyalty, and repeat purchases.
Manage the sales budget and use resources efficiently.
Review branch profitability and suggest ways to improve financial results.
Lead efforts that increase revenue while keeping operations efficient.

Requirements

Proven success managing retail sales across multiple branches.
A strong track record of hitting business targets and delivering steady sales growth.
Experience leading and developing large sales teams, including Regional Managers, Branch Managers, and frontline staff.
Solid capability in sales strategy execution, KPI design, performance management, coaching, and accountability systems.
Strong analytical and commercial judgment with the ability to identify growth levers and improve profitability.
Experience in footwear, fashion retail, FMCG, or another multi-outlet business environment is an added advantage.

Additional details

This role is suited to an experienced sales leader who can operate at scale, influence cross-functional teams, and deliver results in a fast-paced retail setting.

Head of Sales