Head of Retail

About Daniel's Donuts

Daniel's Donuts is an iconic Australian bakery brand known for its delightful donuts, pies, shakes, coffee, and more, with a rapidly expanding national presence. Originating from a single store, the company has grown to include a nationwide retail network, large-scale manufacturing, wholesale partnerships, and ambitious growth plans including new stores and a new ERP system (Odoo).

Role Overview

The Head of Retail will serve as a strategic and commercial leader, responsible for steering the retail business towards growth and operational excellence. This leadership position entails overseeing commercial outcomes such as sales growth, profitability, customer experience, people development, and network expansion. The role requires close interaction with stores, coaching management teams, solving challenges, and driving continuous improvement across the network.

Key Responsibilities

• Drive strategies to increase like-for-like sales, average transaction value, and units per transaction while optimizing store performance.
• Manage the retail profit and loss, ensuring strong sales, margin control, labour productivity, and profitability.
• Promote exceptional customer experience, operational excellence, food safety, and retail standards throughout all stores.
• Lead new store openings, relocations, and network optimization to guarantee successful launch and swift profitability of new locations.
• Collaborate with Marketing to execute campaigns, loyalty programs, product launches, and promotions that boost customer engagement and sales.
• Develop and mentor Area Managers and Store Managers to enhance leadership capabilities, accountability, and team passion.
• Use data-driven insights to identify opportunities, resolve issues, and make informed decisions.
• Work cross-functionally with Operations, Supply Chain, Marketing, Finance, HR, and Manufacturing to achieve retail success.

Candidate Profile

• Proven leadership experience in large, multi-site retail or food retail environments, such as QSR chains.
• Strong commercial acumen with responsibility for sales, profit margins, labour management, and store performance.
• Demonstrated ability to deliver sustainable like-for-like sales growth.
• Experienced in leading and developing high-performing management teams at Area and Store levels.
• Comfortable making decisions and leading in a dynamic, high-growth setting.
• Passionate about coaching, staff development, and fostering accountability.
• Strong analytical skills with a focus on numbers and performance metrics.
• Experience in new store openings and scaling retail operations is highly valued.
• Familiarity with retail technology such as Redcat or Odoo ERP systems is advantageous.

Why Work at Daniel's Donuts?

• Be part of an ambitious business with exciting national growth plans.
• Enjoy real ownership over your role and the ability to make meaningful impact.
• Join a supportive executive team open to innovative ideas.
• Lead significant transformational projects.
• Experience a workplace culture that celebrates success, values people, and encourages fun.
• Indulge in plenty of delicious donuts.