Head of Regional Markets

About the role

Secretlab is a global gaming chair company with more than three million users worldwide. The business is anchored in Singapore and has major markets across the United States and Europe.

This is a senior profit-and-loss ownership position focused on building growth and profitability across Southeast Asia, Japan, Korea, and the Middle East. The role covers Indonesia, the Philippines, Thailand, and additional regional markets through localized partnerships, marketing communications, sales campaigns, and other go-to-market initiatives. It also includes the operational leadership needed to run these markets effectively and independently while staying aligned with the Secretlab brand.

In addition, this position will lead expansion into new territories and help shape the market-entry strategy from planning through execution.

What you will do

• Take full P&L accountability for both new and established regional markets, making sure each market can stand on its own financially.
• Guide the team in designing, testing, and rolling out fresh ideas that lift profitability through localized campaigns, partnerships, and activations.
• Direct sales and marketing efforts across the regional markets while maintaining consistency with the broader Secretlab brand.
• Own the full operational setup and day-to-day management of each market, spotting opportunities to use resources more effectively and strengthen performance.
• Manage commercial partnerships with key vendors such as enablers, 3PL providers, BPO partners, and similar stakeholders.
• Drive expansion into new regions by building and executing a complete market-entry and growth plan.
• Organize and lead a strong team of in-market operators and marketers across the region.
• Partner with the executive team and provide updates on key goals, progress, and market performance.

What we are looking for

• A proven e-commerce leader with direct experience owning P&Ls and growing brands across the region.
• Hands-on experience launching new markets from start to finish, including the ability to ask the right questions, validate assumptions, and sequence work from launch to steady state.
• Comfort with uncertainty and ambiguity, with the ability to structure unknowns, identify trusted local partners and advisors, and make practical decisions with limited information.
• A commercially minded, entrepreneurial marketer whose decisions are driven by data and measured by business results rather than activity alone.
• The ability to provide direction across functions such as operations, customer support, sales, marketing, and marketplace operations.
• Willingness to stay hands-on and lead from the front, even at a senior level.
• Strong communication, influencing, analytical, and project management skills.

Preferred advantages

• Experience in the gaming industry and an understanding of how to market effectively to gaming audiences would be a strong plus.
• Flexibility to take calls or work outside standard office hours when needed.