Head of Product - Platform Growth

About IMAGO

IMAGO stands as a premier European agency specializing in visual content, supplying over 800 million photos and videos daily to clients in news media, broadcasting, sports, brands, and corporate sectors. With nearly three decades of market presence in Germany, IMAGO is continuously advancing its platform to address global digital demands, operating from its central Berlin headquarters.

Role Overview

This newly established, CEO-facing position entails full ownership of developing IMAGO's self-serve webshop into a significant business segment while simultaneously building a robust product function as the overall Head of Product leading the small product team.

Key Responsibilities

• Expand the webshop into a major revenue source by continually enhancing user acquisition, engagement, and conversion rates.
• Design innovative product and pricing strategies that boost transaction volume and minimize barriers, coordinated with enterprise sales efforts.
• Construct a sustainable organic growth strategy emphasizing technical SEO, AI-driven optimization, information architecture, internal linking, and programmatic landing pages.
• Guide international growth initiatives via market prioritization, localization planning, and multi-market deployments.
• Coordinate cross-functional collaboration involving Marketing, Engineering, Data/BI, and Sales teams.
• Define and execute IMAGO’s product vision, strategy, and portfolio prioritization, integrating self-serve growth and enterprise solutions.
• Implement and manage product development processes, including discovery, prioritization, roadmapping, stakeholder engagement, and performance measurement.
• Lead and mentor the product team comprising a Product Manager, Designer, and Technical SEO Manager to ensure excellence in discovery, UX, and decision quality.
• Promote transparency through KPI tracking and reporting metrics such as conversion funnel effectiveness, customer retention, repeat purchases, cycle time, and engagement.
• Function as a pivotal strategic advisor to C-level executives on critical decisions regarding investment, trade-offs, and strategic initiatives.

Candidate Requirements

• Experienced senior product leader with a background managing growth for self-service digital platforms like e-commerce, marketplaces, or large catalogs.
• Proficient in building and guiding product teams and in establishing core product management processes.
• Demonstrated success in scaling SEO-driven growth, leveraging technical SEO, information architecture, internal linking, and scalable landing page development.
• Strong analytical skills with a focus on KPIs, adept at optimizing conversion funnels and preferably repeat purchase and retention metrics.
• Expertise in stakeholder management and prioritizing efforts across Engineering, Marketing, Sales, and Data/BI functions.
• Fluency in English is mandatory.

Desirable Attributes

• Experience managing very large product catalogs.
• Background in media or licensing industries.
• Ability to communicate in German is advantageous.

Benefits

• Modern office environment located centrally in Berlin.
• Competitive salary package supplemented by a variable component linked to platform growth performance.
• Additional benefits including public transportation passes, company pension plans, and a monthly allowance for personal well-being expenditures such as health activities (e.g., Urban Sports), learning opportunities, and travel.