Head of Pricing Strategy (APAC)

About Delivery Hero and Foodpanda

Foodpanda is part of Delivery Hero Group, a global local delivery platform present in around 65 countries worldwide with headquarters in Berlin, Germany. Delivery Hero is publicly traded on the Frankfurt Stock Exchange and is included in the MDAX stock market index. The company is dedicated to providing fast, easy, and exceptional delivery experiences to consumers.

Role Overview

We are seeking a Head of Pricing Strategy for the APAC region to join our Marketing Team, reporting to the Director of Pricing. This leadership position owns crafting and implementing pricing strategies across Foodpanda’s APAC markets, impacting millions of users and shaping the regional pricing roadmap. The role requires close collaboration with product, analytics, marketing, logistics, commercial, and finance teams to balance profitability with competitive, fair pricing and enhance market positioning.

Key Responsibilities

• Develop and execute comprehensive pricing strategies across APAC markets, primarily for Foodpanda.
• Lead innovative pricing projects to enhance global pricing methods, operations, experimentation, and tooling, including AI and automation integration.
• Identify, evaluate, and scale opportunities to align customer willingness to pay with fair and competitive pricing.
• Design and oversee the pricing experimentation roadmap coordinating cross-functional teams and local markets.
• Oversee product features related to communicating fees within the consumer application.
• Manage and ensure attainment of customer fee-related profit and loss targets, handling hundreds of millions of Euros.
• Lead and manage the APAC pricing strategy team, fostering strong cross-team collaboration with regional product, commercial, and finance stakeholders.

Candidate Qualifications

• Minimum 7 years’ experience in pricing, analytics, strategy consulting, or related areas.
• Bachelor’s degree in Economics, Mathematics, Engineering, Statistics, or a related quantitative discipline.
• Proficiency in data analysis, experience with SQL and Python or R, and proven capability with A/B testing to develop data-driven strategies in complex environments.
• Strong communication skills with ability to influence stakeholders at all levels across a matrixed organization.
• Adopts a proactive, problem-solving approach with a passion for data and independent handling of complex challenges.
• Demonstrated expertise in stakeholder management, presentations, and navigating complex organizational structures.