Head of PR – Europe & LATAM

About the Role

Korn Ferry is collaborating with TVS Motor Company to recruit a seasoned Head of PR responsible for establishing and leading the public relations division across Europe and Latin America. This pivotal role blends strategic planning with hands-on execution to enhance brand visibility, craft corporate and product narratives, and spearhead impactful communication programs throughout these international markets. A significant responsibility includes directing PR strategy and activities for high-profile industry events like EICMA.

Key Responsibilities

• Create and execute a comprehensive PR strategy for Europe and LATAM aligned with overall business goals and communication targets.
• Lead communication efforts for product launches and branding campaigns targeting European consumers.
• Develop and sustain strong relationships with prominent media outlets in automotive, business, lifestyle, and trade sectors across Europe and LATAM.
• Manage proactive and reactive media approaches, including interviews, thought leadership, and reputation upkeep.
• Own all aspects of PR strategy for the EICMA event, from media engagement to executive communication and event prominence.
• Oversee collaborations with external PR agencies and coordinate with marketing, business, and global communications departments.
• Implement scalable PR workflows, governance standards, and reporting mechanisms for the European region.

Key Requirements

• Possession of a bachelor's degree in any field.
• Between 10 and 15+ years of experience in public relations, corporate communications, product-focused PR, and media management.
• Demonstrated experience working across multiple European countries and internationally, with a preference for familiarity with the LATAM region.
• Background in industries such as automotive, mobility, mountain biking, luxury yachts, or premium consumer brands is highly desirable.
• Track record of managing large-scale events, product launches, and prominent communication campaigns.
• Exceptional skills in media relations, stakeholder engagement, and storytelling.
• Capability to integrate strategic foresight with tactical implementation.

What We Offer

• An opportunity to design and lead the PR function for one of the fastest-growing mobility firms globally.
• Engagement with international stakeholders and involvement in high-profile projects across Europe.
• A dynamic and entrepreneurial work environment presenting substantial growth prospects.
• Competitive salary package ranging from €100,000 to €120,000 annually.