Head of Online Sales

Position Overview

This senior role oversees the entire online sales revenue, profitability, and growth strategy for Samsung Southeast Asia & Oceania, based in Singapore. The Head of Online Sales will develop and implement channel mix strategies to achieve sustainable growth through pricing discipline, innovative commercial initiatives, and expanding new channels and partnerships in line with company objectives.

Key Responsibilities

• Take ownership of overall online revenue and profitability targets by defining channel strategies and driving growth via pricing control, assortment optimization, bundling, and exclusive channel offerings.
• Lead development and expansion of new sales channels and strategic partnerships, including marketplaces, emerging platforms, and B2B segments, ensuring alignment on commercial plans and growth goals.
• Collaborate with Sales Leads to craft and challenge category and channel strategies that are ambitious yet achievable and aligned with broader company direction.
• Manage demand forecasting accuracy and monitor weekly sales results, ensuring timely adjustments to plans based on market insights and execution outcomes.
• Coordinate with Business Units to ensure inventory supply aligns with ambitious sales plans and manage aging inventory accountability tied to commercial decisions.
• Foster cross-functional alignment with Business Units, marketing, operations, and finance teams on commercial priorities, resolving conflicts and guiding partnership decisions with sound commercial judgment.
• Drive continuous learning and performance improvement through weekly and post-campaign analyses that track key performance indicators such as revenue, conversion, and margin, while nurturing a high-performing sales team.

Candidate Profile and Qualifications

• At least 10 years of experience in eCommerce or online sales leadership, including a minimum of 5 years in a strategic leadership role managing sales teams and channel strategies.
• Proven success managing profit and loss responsibilities within competitive and fast-paced online retail or marketplace contexts.
• In-depth knowledge of eStore operations, marketplace ecosystems, promotion and voucher governance, and customer online journeys.
• Strong analytical skills with experience in tracking and enhancing KPIs such as revenue, conversion rates, website traffic, average order value, and profit margins.
• Demonstrated leadership capabilities in team development, setting clear expectations, coaching, and consistent accountability.
• Excellent cross-departmental collaboration skills to unify supply chain, marketing, operations, and finance functions behind commercial priorities.
• Strategic and operational acumen to balance ambitious commercial goals with pragmatic execution constraints.

Additional Information

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