- Experience
- 6+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- Work from home
- Resume
- Required to apply
Job description
Role Overview
Lead the marketing direction and brand strategy for a rapidly expanding AI startup focused on government clients. This is a unique opportunity to shape how the company communicates with and is discovered by state and local government agencies.
Key Responsibilities
- Develop and implement comprehensive marketing strategies including brand management, content creation, demand generation, and market positioning.
- Establish and lead the marketing department from the ground up, overseeing recruitment and team growth.
- Create impactful messaging and content aimed at decision-makers within government sectors.
- Design, manage, and refine demand generation campaigns across diverse channels to generate qualified leads.
- Utilize advanced AI technologies to automate and scale marketing operations efficiently.
- Collaborate closely with the founder, sales, and product teams to ensure cohesive messaging and effective go-to-market plans.
Candidate Profile
- Minimum of six years in B2B marketing with experience targeting government or enterprise customers.
- Proven capability in establishing and expanding marketing functions within early-stage startup environments.
- Strong strategic mindset combined with practical execution skills.
- Comfortable working in a fast-changing, ambiguous startup setting with high initiative.
- Excited about leveraging AI tools, such as Claude, to enhance productivity and output.
- Exceptional communication and storytelling abilities.
- Remote work adaptable with willingness to travel to NYC for client interactions and corporate events.
About the Company
Concourse is an early-stage startup developing AI-driven solutions for state and local governments to modernize and improve public service efficiency, replacing outdated legacy systems. Led by a founder with a successful previous exit, the company embraces AI-native methodologies empowering teams to use AI tools extensively. Headquarters are located in Flatiron, NYC, with remote work supported where applicable.