Head of Marketing

About the Company

Unicorn is a dynamic ClimateTech company based in London, generating over £5 million in annual recurring revenue and backed by more than $10 million in funding. With a team of 35 employees, the business specializes in providing B2B SaaS solutions that assist enterprise clients in managing complex regulatory and sustainability demands across global supply chains. Positioned uniquely at the crossroads of climate, regulation, and enterprise software, the company has secured a significant product-market fit and is now focused on expanding its go-to-market capabilities to boost revenue and enhance conversion efficiency.

Role Overview

The Head of Marketing will assume a key leadership position, being part of the executive team and leading the marketing strategy, pipeline generation, and go-to-market execution. This role transcends traditional brand marketing, emphasizing strategic growth in lead quality and sales pipeline contribution rather than solely brand-building activities.

Key Responsibilities

• Enhance funnel conversion rates and improve lead quality
• Refine ideal customer profile segmentation and targeting strategies
• Increase marketing's contribution to pipeline growth and revenue generation
• Foster stronger alignment and collaboration between Sales, Marketing, and Product teams
• Build comprehensive reporting, attribution, and performance measurement frameworks
• Recruit, mentor, and develop a high-performing marketing team

Qualifications and Experience

• Demonstrated leadership experience in marketing within a B2B SaaS environment
• Track record of thriving in high-growth startup environments, preferably between Seed and Series A/B stages
• Expertise in demand generation and ownership of the sales pipeline
• Proven capability in managing and developing marketing teams
• Strong proficiency in go-to-market strategies and commercial marketing principles
• Experience collaborating closely with Sales, Product, and Customer Success departments
• Ability to balance strategic oversight with tactical execution
• Exceptional analytical skills and reliance on data-driven decision-making
• Comfort with ambiguity and building processes from the ground up
• An interest in mission-driven organizations is highly appreciated

Application Process

• Initial conversation with the leadership team
• Follow-up interview focusing on commercial impact, GTM strategy, and management experience
• Presentation of a practical case study
• Final round panel interview