Head of Marketing - Russian Speaker

Overview

Plekhanov University in Dubai is seeking a full-time, on-site Head of Marketing who is fluent in Russian to spearhead its marketing initiatives. This role entails the leadership and management of the marketing department, directing the creation and execution of marketing strategies aligned with the university’s brand and student enrollment goals.

Key Responsibilities

• Guide and manage the marketing team in delivering integrated marketing campaigns across digital and traditional media.
• Conduct comprehensive market research and competitor analysis to align strategies with current trends and target audiences.
• Collaborate closely with admissions and sales divisions to enhance recruitment efforts and achieve enrollment targets.
• Maintain consistent brand messaging in both English and Russian languages.
• Oversee public relations efforts including managing media outlets, organizing events, and crafting institutional communications to boost university visibility locally and internationally.
• Manage marketing budgets, monitor campaign performance, and provide detailed reports on marketing metrics.
• Use data-driven insights to refine and optimize marketing campaigns continuously.

Qualifications and Requirements

• Proven expertise in market planning and marketing management, capable of designing, implementing, and evaluating strategic marketing initiatives.
• Strong market research capabilities to understand audience dynamics, competitive landscape, and emerging trends.
• Experience working with sales and admissions teams to support student enrollment objectives.
• Skilled in public relations activities, including media relations and event management.
• Fluency in Russian and high proficiency in written and spoken English.
• Senior experience in marketing, ideally within education or service sectors.
• Leadership skills with experience in team management and staff development.
• Excellent analytical, communication, and organizational skills.
• Educational background with a Bachelor’s degree in Marketing, Communications, Business, or related disciplines; a Master’s degree is preferred.
• Familiarity with the Dubai market and regional dynamics, and experience in multicultural work environments.