Head of Marketing Operations

Role overview

Metlifecare is building retirement communities where residents can feel genuinely settled and supported. The organisation is seeking a senior marketing leader to oversee performance marketing, digital planning, CRM, and campaign delivery across its village portfolio.

This is a key leadership position that combines strategic direction with hands-on commercial execution. The successful person will help strengthen growth, customer engagement, and business performance through measurable marketing outcomes.

Reporting to the Chief Sales & Marketing Officer, the role is responsible for demand generation, campaign execution, digital performance, and marketing systems across the business. It supports both the master brand and the promotion of individual villages within a branded-house model.

The position calls for a commercially focused marketing leader who can connect customer insight, data, technology, and creativity to deliver clear results.

Key responsibilities

• Plan and lead integrated marketing activity that supports lead generation and occupancy growth.
• Manage digital marketing channels, including paid media, website, SEO/SEM, email, and social platforms.
• Improve customer journeys, conversion rates, and overall marketing return on investment.
• Own CRM strategy, marketing automation, and customer nurture programmes.
• Use data and reporting to monitor and improve marketing performance.
• Oversee marketing operations, budgets, systems, and external agency relationships.
• Build, guide, and develop a strong marketing operations team.
• Work closely with sales, brand, and village teams to keep marketing aligned with business objectives.

Candidate profile

The ideal candidate is a commercially minded marketing leader with broad experience across digital marketing, customer engagement, and marketing operations in complex, customer-centric settings.

• Extensive senior-level marketing leadership experience.
• Strong knowledge of digital marketing, CRM, automation, and campaign management.
• Clear commercial judgement with a track record of improving growth and ROI.
• Experience leading teams and collaborating with cross-functional stakeholders.
• A data-led approach with strong focus on both customer needs and brand direction.
• Excellent communication, influencing, and strategic leadership skills.
• Background in property, retirement living, healthcare, or multi-site consumer businesses is an advantage.

About the organisation

Founded in 1984, Metlifecare is one of New Zealand’s leading owners and operators of retirement villages, supporting rewarding lifestyles and care for more than 7,200 New Zealanders. The company is committed to creating communities where people are encouraged to thrive.

Benefits

• Three paid wellness days each year.
• One paid day off for your birthday annually.
• Automatic health insurance cover for all permanent employees at no cost.
• 26 weeks of parental leave on full pay, plus 5 paid days for partners.
• Continued KiwiSaver contributions for employees over 65 who remain opted in.
• Employee assistance programme (EAP).
• Access to thousands of online training modules and courses from leading learning providers.
• Education, development, and training support.

Additional information

This opportunity is based in Auckland, New Zealand and is offered as a permanent full-time, onsite role.

How to apply

Interested candidates should submit an application through the company careers page.