Head of Marketing & Innovation

About the Role

Farrah's invites an experienced marketing and innovation leader to join their Senior Leadership Team in Wellington, New Zealand. This pivotal position will drive the company's innovation capabilities, advance brand strategy and market stance, discover new growth prospects, and establish Farrah's as a marketing and innovation frontrunner in the FMCG sector.

Key Responsibilities

The role demands strategic thinking balanced with commercial pragmatism to challenge traditional approaches, introduce innovative methodologies, and develop a steady flow of valuable innovations that provide sustainable competitive advantages. The individual will inspire and unite teams, build trust, align stakeholders behind a shared vision, and translate ambitious ideas to tangible business outcomes.

Required Expertise and Skills

The candidate should be a curious and commercially savvy leader energized by possibilities, with relevant international exposure and a track record in both marketing and innovation leadership within the food industry. Experience in larger corporate settings with best practices is highly valued. Essential is the ability to blend creativity and commercial rigor, adopt emerging technologies such as AI, and deliver measurable results.

Additional Role Contributions

As a senior executive, the person will influence broader business strategies, guide organizational change, and help shape Farrah's future trajectory while demonstrating relentless passion for growth and resilience to challenge norms.

Company Overview

Farrah's is New Zealand's top manufacturer of wraps and flour tortillas, operating out of a modern 4-hectare facility in Silverstream, Upper Hutt. The company is known for its technological leadership and quality, positioned strongly for rapid expansion.

Opportunity Highlights

• Strategic influence as a valued member of senior leadership
• Professional development within an agile and innovative business culture
• Work environment featuring modern offices and advanced manufacturing facilities in Wellington's Hutt Valley