Head of Marketing & Growth

Overview

Virtual Elves is looking for a seasoned marketing leader to guide the next phase of its growth. This is a strategic, hands-on role for someone who enjoys building momentum, delivering outcomes, and taking clear ownership of marketing performance.

You will oversee the marketing function end to end, working with internal colleagues, specialist contractors, and outside suppliers. Your focus will be to set direction, improve results, and make sure marketing activity directly supports business expansion. You will still be involved in execution where needed, but the role is not expected to require you to personally handle every delivery task.

The role is part-time at 0.6 FTE and remote within Australia.

Mission

Your core objective is to create a steady flow of qualified leads, strengthen the Virtual Elves brand, and build a marketing engine that supports long-term growth.

Key Responsibilities

Strategy and growth

• Shape and lead the overall marketing and growth plan.
• Increase qualified lead flow, improve conversion, and grow brand visibility.
• Oversee the marketing budget and spot new avenues for expansion.

Leadership and delivery

• Direct and support internal staff, contractors, and specialist vendors.
• Set clear priorities, create ownership, and keep execution on track.
• Strengthen team capability and resources as the business scales.

Campaigns and content

• Guide campaign planning, messaging, and content direction.
• Contribute directly to content, communications, and campaign work when needed.
• Maintain a strong and consistent brand presence across every channel.

Performance and optimisation

• Track marketing outcomes, return on investment, and key growth indicators.
• Set up clear reporting processes and use data to drive ongoing improvement.
• Enhance systems, workflows, and overall marketing operations.

About You

You are a strategic marketer who is comfortable leading teams as well as rolling up your sleeves. You know how to create momentum through others, and you can also step into campaigns, sharpen messaging, review content, or solve problems when required. You are commercially aware, proactive, and highly accountable. You enjoy environments where you can influence direction, refine systems, and make a measurable difference.

Experience and Skills

• At least 7 years of experience in senior marketing leadership positions.
• Proven ability to generate leads and drive business growth.
• Background managing agencies, contractors, and specialist service providers.
• Strong working knowledge of paid media, content marketing, email marketing, CRM platforms, and marketing automation.
• Experience building marketing strategies, budgets, and reporting frameworks.
• Solid commercial judgement and a data-led approach to decision-making.
• Excellent communication and stakeholder management ability.

Preferred Experience

• Exposure to B2B service-based marketing.
• Experience in professional services or relationship-driven service businesses.
• History of managing remote and offshore teams.
• Experience growing a marketing function in a scaling business.

Why This Role

Virtual Elves supports Australian businesses by connecting them with highly skilled offshore virtual assistants and support teams. The company has developed a strong reputation through quality, relationships, and long-term outcomes. As the business continues to expand, it is investing in the people, systems, and marketing capability needed for the next stage.

This position offers the chance to own an established marketing function, work closely with leadership, influence strategic direction, and see the impact of your work on business growth.

Offer and Conditions

• Flexible remote arrangement at 0.6 FTE.
• Salary is negotiable and based on an annual full-time equivalent range of $75,000 to $85,000.
• High level of ownership and independence.
• Direct access to leadership and strategic decisions.
• Opportunity to shape and expand the marketing function.
• Supportive, collaborative, and entrepreneurial team culture.
• Role with visible outcomes and measurable impact.

Application Deadline

Applications close on 31 July 2026.