Head of Marketing - Fintech

About the Company

Our client is an innovative and rapidly expanding fintech company that is revolutionizing the future of financial services by leveraging technology and customer-focused solutions. As the company continues its growth trajectory, it seeks an outstanding Head of Marketing to lead and shape the next phase of its brand development and regional expansion.

Key Responsibilities

• Design and implement a bold and cohesive marketing strategy to increase brand recognition, drive customer acquisition, and fuel business growth.
• Collaborate closely with senior executives to define marketing goals, challenge conventional approaches, and oversee the progression of strategic initiatives from concept to market launch.
• Manage comprehensive go-to-market plans for new products, strategic partnerships, and business ventures across diverse channels.
• Create and nurture a unique brand identity that stands out within the competitive fintech sector.
• Promote a culture of creativity and innovation by incorporating AI, marketing automation, and new technologies to optimize campaign efficiency and impact.
• Develop a data-oriented marketing framework that includes clear performance indicators, customer analytics, and ROI assessments to continuously enhance results.
• Work in close partnership with Product, Commercial, Customer Success, and Technology departments to ensure seamless customer interactions.
• Monitor industry trends, customer behavior, and technological advances to identify opportunities for strengthening market stance and unlocking additional growth.
• Lead and inspire a high-performing marketing team by fostering accountability, creativity, and a commitment to ongoing development.

Qualifications and Experience

• At least 12 years of progressive marketing experience, preferably within fintech, technology, digital platforms, or other rapid-growth sectors.
• Proven track record in brand development and executing integrated marketing campaigns that deliver measurable business success.
• Significant experience directing go-to-market strategies, product launches, and growth campaigns from planning through execution.
• A commercially driven leader adept at blending storytelling, creativity, and data insights to influence customer decisions.
• Practical expertise using AI, automation tools, analytics, and emerging digital technologies to improve marketing performance.
• Excellent stakeholder management, communication, and influencing skills to engage executive leadership and coordinate cross-functional teams effectively.
• Entrepreneurial spirit with the flexibility to succeed in a dynamic, fast-paced environment.
• Prior experience in expanding a marketing function or facilitating regional growth is highly advantageous.

Application Process

Candidates should submit their CVs referencing the job title to Emily Tan at et@empowerpartners.sg. Only shortlisted applicants will be contacted due to the expected high volume of applications.

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