Head of Marketing

About Liberty Horizons

Liberty Horizons offers innovative accounting services tailored for small businesses, combining skilled onshore accountants with an advanced technology platform. This enables efficient and high-quality accounting, bookkeeping, fractional controller, and CFO services for an underserved market segment.

Role Overview

We are seeking a dedicated Head of Marketing to lead the execution of marketing strategies for Liberty Horizons and The Wise Investor. This role requires end-to-end ownership of planning, production, distribution, and performance analysis across multiple brands, audiences, and formats. Comfortable on camera, the ideal candidate will coordinate community, events, PR, content creation, and paid media functions, acting as a key face of the brand.

First 90 Days Objectives

• Days 1-30: Gain deep understanding of brand, audience, workflows, and content tools while shadowing leadership and completing onboarding.
• Days 31-60: Independently manage weekly content calendars, lead content production cycles, identify workflow gaps and propose improvements, and communicate regularly with stakeholders.
• Days 61-90: Establish seamless weekly content operations, achieve trending 100,000 weekly reach, appear on camera consistently, and finalize development goals with management.

Key Responsibilities

• Manage weekly content cycles including planning, filming, editing, publishing, and reviewing for two brands.
• Maintain a rolling content calendar at least two weeks ahead with detailed shoot and talent coordination.
• Conduct performance reviews to optimize content mix - balancing reach, story-driven, and offer-based content.
• Oversee three main marketing functions: community/events/PR, content creation/distribution, and paid media management.
• Source, onboard, and supervise external creators, editors, and agencies for scaling efforts.
• Serve as liaison connecting founders, brand strategists, and creative teams.
• Develop cohesive brand strategies and content positioning, simplifying complex financial topics for a younger founder audience.
• Create and foster mini-series and internal storytelling to enrich brand narratives.
• Lead on-camera storytelling and guide other talents to meet brand standards.
• Track and report weekly key metrics such as reach, impressions, engagement, follower growth, and booked calls, leveraging data to drive content decisions.

Ideal Candidate Profile

• Minimum 5 years' experience in content creation or marketing, preferably in financial services or founder-focused brands.
• Confident and natural on camera with a strong grasp of effective short-form content.
• Exceptional project management skills in dynamic, fast-paced environments.
• Strong leadership qualities, able to inspire team standards and organization.
• Thrives in startup-like settings with eagerness for rapid growth and ownership.
• Passionate about storytelling, brand building, and maximizing audience engagement.

Qualifications

• Extensive content marketing and social media experience, including Instagram strategy.
• Experience working with external talent and agencies and managing multiple stakeholders.
• Proficiency in simplifying complex financial topics for general audiences.
• Bonus: paid social or performance marketing skills, video editing, podcast knowledge, and venture-backed brand exposure.

Compensation and Benefits

• Competitive base salary ranging from 100000 to 120000 CAD, plus performance bonuses.
• Comprehensive benefits plan and paid time off.
• Professional development budget.
• Opportunity for significant responsibility and visibility in a venture-backed challenger brand.

Hiring Process

• Written application including values-focused questions.
• Initial screening video interview addressing values, experience, and fit.
• Manager interview emphasizing competency and ownership.
• Multi-step practical assessment including assignments and presentations.
• Reference checks from at least two professionals including a direct manager.

Equal Opportunity Statement

Liberty Horizons is committed to diversity and inclusion, welcoming applicants of all backgrounds without regard to legally protected characteristics.