Head of Marketing - EdTech & Legal Tech (100% Remote)

About Jurafuchs and the Opportunity

Since 2018, Jurafuchs has been supporting hundreds of thousands of law students and legal trainees in their studies. At present, Jurafuchs is poised for a transformative leap: becoming the go-to brand for Legal Education and Legal AI, accompanying legal careers comprehensively. AI is not just enabling this step but making it unavoidable, and Jurafuchs is moving forward now.

Role Mission

Your primary mission is to assemble and lead a high-performing marketing team that achieves success, to build a lasting brand, and to establish Jurafuchs as the first choice for anyone serious about a career in law.

Key Responsibilities

• Oversee the complete marketing function: strategy, budget, channels, and team leadership.
• Lead a team with four direct reports and act as the bridge among product, growth, and corporate strategy.
• Develop and maintain a data-driven marketing strategy based on clear hypotheses that are continuously tested.
• Design, execute, and analyze experiments methodically to inform decision-making.
• Measure and actively manage key performance indicators such as Customer Acquisition Cost (CAC), monthly and yearly retention (M1/M12), Average Revenue Per Account (ARPA), and Customer Lifetime Value (CLV).
• Integrate brand and performance marketing efforts to align with common goals.
• Allocate budgets strategically to channels delivering the greatest measurable impact.
• Enable the team to learn quickly, prioritize effectively, and make decisions autonomously.
• Ensure marketing and product teams collaborate effectively on growth initiatives.
• Position Jurafuchs clearly among students, trainees, and law firms.

Candidate Profile

• Several years of marketing experience in a comparable role, including at least two years in leadership.
• Proficient in performance and organic marketing, with a strategic mindset toward brand-driven growth, while remaining engaged in execution.
• Proactive in driving results rather than awaiting them.
• Values data as an honest feedback mechanism.
• Passionate about experimentation, understanding when hypotheses fail, with a proven history of building growth, not merely supporting it.
• Familiar with KPIs like CAC, retention, ARPA, and CLV as management tools.
• Experienced in people management: aligning the right talent with the right challenges, fostering clarity, and empowering team members to excel.
• Strategic thinker who maintains hands-on involvement and distinguishes between activity and impactful outcomes.
• Embraces AI as a fundamental approach to work rather than just a tool.

Additional Details

You will take over an existing, functioning marketing team, active channels, foundational structures, and work closely with the founders who have been involved in marketing to date. Your role is to elevate and scale marketing rather than simply maintain it, sharpening strategies, addressing gaps, developing the team, and making marketing a decisive growth lever for Jurafuchs.

This position entails real responsibility from day one, with scope for strategic influence, budget control, and team growth. Your impact will be evident in moving metrics, team development, and building a widely recognized legal education brand over the next five years.

Work Culture and Benefits

• Fast-paced product development with weekly new features, short decision cycles, and an AI-first, human-centered mindset.
• Fully remote work setup with flexible hours focusing on results rather than presence.
• Inclusive team culture valuing radical candor, responsibility, and no tolerance for ego; biannual team retreats in Europe.
• Mission-driven organization dedicated to making legal education more accessible, effective, and meaningful as a societal and rule-of-law issue.