Head of Marketing (d/w/m)

Overview

Orderbird is passionate about simplifying and enhancing the daily operations for hospitality professionals. As the Head of Marketing, you will lead the strategic and operational marketing efforts with a focus on growth and brand leadership within the SMB and gastronomy sectors. You will combine data-driven B2B SaaS marketing expertise with a strong enthusiasm for the hospitality industry. Your experience in marketing automation and leadership will guide and develop the marketing team and drive expansion based on data insights.

Orderbird's mission is to bring people together through gastronomy by making complex processes easy with intuitive and reliable technology. Our leading POS systems, orderbird PRO and orderbird MINI, serve over 17,000 customers across Germany, Austria, and Switzerland.

Key Responsibilities

• Manage the entire lead funnel from brand awareness to Marketing Qualified Leads (MQLs), including aligning marketing and sales activities with lead scoring and regular review sessions.
• Oversee paid campaigns, SEO initiatives, and CRM channels to optimize growth.
• Redefine and reposition the company’s brand identity.
• Own brand and content strategy, including the brand voice, corporate identity, messaging, website performance, and visibility in LLMO contexts.
• Lead editorial planning, content strategy, and SEO management.
• Direct a cross-functional marketing team composed of CRM, growth, performance, and content specialists, coordinating closely with product and sales departments.
• Manage partner collaborations and event strategies focused on trade fairs and brand partnerships.
• Supervise external agencies for SEO, PR, and website development, ensuring quality control, performance tracking, budget oversight, and contractual communications.
• Lead recruitment, onboarding, and professional development of marketing team members, actively shaping a positive team culture.
• Support change management processes within the team, including AI integration.

Qualifications

• 5 to 8 years of leadership experience in B2B SaaS marketing, ideally in hospitality technology, fintech, or solutions aimed at small and medium-sized enterprises.
• Strong knowledge of SaaS metrics such as ARR, CAC, and LTV, alongside expert handling of CRM and marketing automation platforms like Salesforce and HubSpot.
• Comprehensive understanding of the interplay between content, social media, performance, CRM, and growth marketing for maximum impact.
• Proven record in implementing AI-driven marketing automation and using advanced tools to enhance team efficiency.
• Extensive experience coaching and managing teams, combined with a collaborative approach towards sales and product management units.
• Native-level German proficiency and fluent English speaking skills.
• A leadership style characterized by approachability, enthusiasm, down-to-earth communication, and goal orientation, fostering a KPI-driven yet positive workplace environment.

Additional Information & Benefits

• Offers such as Deutschlandticket, Egym Wellpass, and JobRad options.
• Company fully subsidizes occupational pension schemes.
• Access to mental health support via nilo for employees and their loved ones.
• A creative and supportive team environment with regular baking and cooking events; ice cream available during summer months.
• A culture with no dress code promoting inclusivity within an international team.
• Office dogs present on varying days, creating a lively atmosphere.
• Startup dynamics combined with stability from being part of a publicly traded company.
• A newly renovated office located in Berlin-Kreuzberg featuring one of the coziest rooftop terraces in Berlin.
• Hybrid working model alternating between office and home office.
• Weekly virtual breakfast meetings to share updates and welcome new team members.
• Flat hierarchies and fast decision-making within an engaged and friendly team.