Head of Marketing – Consumer & Retail

Role overview

This position leads the regional marketing engine across the Middle East, bringing together strategy, execution, localisation, and performance across every consumer touchpoint. The focus is on turning a global brand direction into campaigns that feel locally relevant, culturally resonant, and commercially effective, while keeping brand, marketing, and commercial priorities closely aligned.

What you will do

• Design and deliver integrated 360° marketing plans across markets and channels, maintaining consistency across retail, digital, social, CRM, PR, influencer, eCommerce, retail activations, events, and demand generation.
• Partner with the Senior Brand Manager, commercial stakeholders, and global teams to activate global brand strategies, launches, and priority initiatives in a way that fits the region.
• Serve as the bridge between global direction and local delivery by tailoring campaigns, messaging, customer journeys, and channel plans for regional audiences and retail settings.
• Work with commercial and retail teams to align marketing activity with category priorities, launch calendars, promotional windows, acquisition targets, and revenue goals.
• Keep all activity anchored to the brand platform while balancing long-term brand strength with near-term commercial outcomes.
• Own planning and rollout for launches, seasonal campaigns, retail events, partnerships, and major trading periods.
• Coordinate closely with brand, sales, retail, eCommerce, CRM, digital, and merchandising teams to ensure end-to-end integration across touchpoints.
• Manage agencies and external partners across creative, media, PR, influencer, production, and performance marketing, with a focus on execution quality and return on investment.
• Track campaign results, market shifts, consumer behaviour, and competitor moves, then translate findings into reports, optimisations, and practical recommendations.
• Champion innovation, localisation, and culturally relevant storytelling to strengthen brand relevance, engagement, and leadership in the region.

Requirements

• 7–10+ years of marketing management experience, ideally in beauty, consumer electronics, lifestyle, or premium consumer brands.
• Proven track record of leading integrated 360° campaigns across multiple channels and markets.
• Strong knowledge of digital marketing, CRM, media, PR, influencer marketing, retail marketing, eCommerce, and demand generation.
• Ability to localise global campaigns effectively for regional audiences and retail environments.
• Experience collaborating with global teams while owning local execution and cross-functional coordination.
• Strong stakeholder management and project leadership skills across several functions and markets.
• Commercial mindset with the ability to balance brand narrative, customer engagement, and business performance.
• Experience working with premium retail partners and understanding regional consumer trends and behaviour.

Additional information

This role is based in Dubai, United Arab Emirates, and is a full-time onsite position. No salary, stipend, vacancies, start date, or application deadline were provided in the source.