Head of Marketing and Growth

Role overview

This is a remote leadership opportunity for a Head of Marketing and Growth in the United States. The role is posted on behalf of a partner organization, which will handle applications and all subsequent hiring steps.

You will define and lead the marketing direction for an innovative company focused on reshaping personalized health. As the senior owner of growth, you will guide the full customer journey from first contact through activation, retention, and expansion, with direct accountability for sustainable revenue growth. The position combines strategic leadership with hands-on execution across performance marketing, lifecycle programs, product marketing, and brand development.

Working with the broader leadership team, you will create scalable systems, build a high-performing marketing function, and encourage continuous experimentation and improvement. This role is well suited to a seasoned marketing leader who enjoys building and scaling consumer businesses in fast-moving environments.

Responsibilities

• Take ownership of the complete growth funnel, including acquisition, activation, retention, expansion, and revenue outcomes.
• Design and implement a connected marketing plan covering paid acquisition, lifecycle engagement, product marketing, and brand building.
• Run and optimize cross-channel acquisition efforts across platforms such as Google, Meta, affiliate programs, and other digital channels.
• Improve core business metrics such as customer acquisition cost, lifetime value, payback period, and contribution margin through disciplined testing.
• Lead lifecycle initiatives for onboarding, engagement, retention, and subscription performance using personalized email, SMS, and in-product messaging.
• Shape the company’s value proposition, messaging architecture, and brand positioning while keeping the customer experience consistent.
• Establish scalable marketing operations, experimentation systems, and reporting structures that support fast learning and durable growth.
• Hire, coach, and guide a multidisciplinary marketing team while building a collaborative, data-led, high-performance culture.

Requirements

• At least 10 years of leadership experience in growth marketing, digital marketing, or a closely related senior marketing role.
• Demonstrated ability to scale direct-to-consumer subscription or recurring-revenue businesses with strong and sustained growth.
• Deep experience managing high-budget paid acquisition programs with full accountability for performance and economics.
• Strong expertise in lifecycle marketing, retention improvement, subscription optimization, and churn reduction.
• Proven ability to develop brand positioning that supports both long-term brand value and short-term growth goals.
• Practical experience running A/B tests, structured experimentation, and data-led optimization across the customer lifecycle.
• Track record of building, leading, and developing successful cross-functional marketing teams.
• Ability to implement scalable marketing tools, processes, and operating frameworks in fast-growing companies.
• Strong analytical thinking, strategic judgment, communication, and leadership capabilities, with the ability to influence executive decisions.

Perks and benefits

• Fully remote role available anywhere within the United States.
• Senior executive position with meaningful ownership and strategic impact.
• Chance to influence the growth strategy of an innovative personalized health business.
• Entrepreneurial, collaborative environment that values innovation and ongoing learning.
• High-impact role with the opportunity to help build a world-class marketing organization.
• Competitive compensation with performance-based incentives; exact details are shared during the hiring process.

Additional information

The hiring process is managed by the partner company, not directly by the posting platform. Applications are reviewed through an AI-assisted matching process designed to screen candidates against the role’s core requirements. The shortlist is then passed to the employer, who handles interviews, assessments, and final hiring decisions.

By applying, candidates consent to their personal data being processed to evaluate candidacy and to share relevant information with the employer. This processing is based on legitimate interest and pre-contractual steps under applicable data protection laws, including GDPR. Candidates may exercise rights such as access, correction, deletion, and objection at any time.

Artificial intelligence tools may also support parts of recruitment, such as resume review, response analysis, and identifying inconsistencies or verification signals in submitted materials. These tools assist recruiters but do not replace human judgment, and final decisions remain with people. Applicants may contact the company for more information about data processing.