Head of Marketing and Business Development

About Global EduHub

Founded in 1995 and based in Singapore, Global EduHub is a prominent private education group managing over 10 brands and 50 schools internationally. The group operates across five educational areas: infant care, childcare, student care, enrichment programs, and educational publishing. Renowned for its future-ready curriculum and dedicated educators, the group has positively influenced more than 10,000 children and their families worldwide.

Role Overview and Responsibilities

• Lead and oversee all operations within Marketing, Parent Liaison, and Business Development departments.
• Formulate, communicate, and coordinate comprehensive marketing strategies including lead generation, nurturing, sales conversions, as well as business expansion domestically and overseas franchise growth.
• Ensure effective implementation of marketing and business development activities, achieving target metrics and KPIs that contribute to organizational revenue enhancement.
• Devise pricing and discount frameworks aimed at optimizing profits and revenue augmentation.
• Pursue strategic initiatives to improve operational outcomes, outperform competitors, and swiftly adapt to changing industry landscapes.
• Manage enquiry handling, organize school visits and hosting, and drive sales conversion activities to meet performance goals.
• Supervise both organic and inorganic growth strategies, facilitate acquisition of new school locations for investors or the group, and enhance franchise standards and compliance procedures.
• Prepare proposals and tenders aligning with the group's strategic development objectives.
• Create incentive schemes to motivate and align team goals effectively.
• Champion initiatives targeted at boosting team results and performance, including providing coaching and mentorship.
• Oversee departmental budget management encompassing campaign costs, capital outlays, and HR expenditures.
• Lead negotiation efforts with government agencies, legal entities, professional consultants, and vendors as required.

Candidate Requirements

• Possess a degree or higher qualification.
• Have a minimum of 10 years of experience spearheading branding, lead generation, lead nurturing, sales conversion campaigns, and business development efforts.
• Be proficient in planning and executing cost-efficient marketing campaigns including pay-per-click, display, video, social media, email marketing, and local search marketing, with expertise in budgeting and campaign analytics.
• Experience managing sales teams with a strong understanding of buyer psychology, sales methodologies, pricing models, and discount strategies to maximize conversions and revenue.
• Capable of closing business development and investment agreements, with preferred knowledge in investments, franchising, mergers and acquisitions, CRM, and sales pipeline management.
• Strong command of language, design sensibility, and creativity in producing effective marketing campaigns.
• Excellent communication and leadership skills to engage key stakeholders and provide motivation, direction, and coaching for teams.
• Team-oriented with a results-driven mindset ensuring swift task completion.
• Effective project and team management abilities.
• Adaptability to work efficiently in a fast-changing and dynamic environment.

Key Brands Franchised

• Mulberry Learning (preschool)
• Little Green House (preschool)
• NASCANS (student care)

All brands have received multiple awards recently and maintain leadership within their sectors.

Additional Information

Global EduHub has been recognized with awards such as "Promising Franchisor of the Year" (2016) and "Established Franchisor" at the FLA Awards (2022). The company maintains a strong commitment to preparing children for lifelong learning and ensuring high-quality education.