Head of Marketing

About the Company

Our client is an expanding B2B SaaS scale-up combined with a consulting firm specializing in data protection and information security. Their platform supports mid-sized enterprises in managing compliance easily by integrating advanced software solutions with expert consultancy services.

Role Overview

The role demands owning and expanding the entire marketing function, encompassing strategy, brand positioning, channels, pipeline impact, and team leadership. Collaboration with leadership teams, Sales, Product, and Customer Success units is essential to establish an efficient and high-performance growth mechanism.

Key Responsibilities

• Full ownership of marketing activities from strategic planning through execution.
• Drive pipeline expansion while ensuring a strong alignment with Sales teams.
• Oversee essential marketing channels, including web presence, content marketing, performance campaigns, and social media.
• Define, monitor, and optimize key performance indicators to enhance funnel effectiveness.
• Lead, mentor, and grow a compact team along with external freelancers.
• Spot and capitalize on growth opportunities; devise go-to-market plans.

AI-Driven Marketing Focus

• Develop a marketing operating model empowered by AI technologies.
• Deploy automation and AI-based tools to enhance campaign execution, content development, and analytical reporting.
• Enhance team capabilities in AI tools and maintain high standards of quality, governance, and measurable impact.

Candidate Profile

• Demonstrated successful experience in B2B SaaS marketing with quantifiable outcomes.
• Comprehensive knowledge of performance marketing, including SEO, SEA, and growth strategies.
• Analytical, hands-on, and strategically oriented approach.
• Confirmed leadership capabilities managing teams and budgets.
• Fluency in both German and English is mandatory.
• A background in data protection or information security is advantageous.