Head of Marketing

Role Overview

Pidilite Industries Limited seeks an experienced professional to assume the position of Head – User Marketing. This role involves leading initiatives to enhance user engagement, content creation, and advocacy across multiple digital channels.

Key Responsibilities

• Develop and execute a user-centric content strategy covering WhatsApp, proprietary user applications, and social media platforms.
• Produce engaging content formats such as reels, videos, creative graphics, user testimonials, and educational campaigns aimed at driving user involvement.
• Establish and oversee a comprehensive content calendar that aligns with the company’s strategic business goals.
• Expand the Saarthi Programme and cultivate a dynamic influencer network involving macro, mid-level, and nano influencers to amplify brand reach.
• Collaborate closely with Category teams, Below The Line (BTL) Excellence, and Digital Marketing departments to implement impactful user engagement activities.
• Innovate continuously to enhance user education, interaction, and advocacy efforts.

Requirements

• MBA degree from a well-recognized institution.
• Minimum of ten years professional experience in user marketing, digital marketing, content strategy, or brand marketing.
• Demonstrable expertise in content planning, influencer marketing, community development, and digital user engagement.
• Track record of successfully leading user-focused campaigns that produce measurable results for business growth.