Head of Influencers

About Nero

Nero is a high-end men's activewear brand focusing on natural fibres. Our core belief is that athletic performance apparel should avoid synthetic plastics in contact with skin. As we expand our product offerings and grow our brand, influencer and creator collaborations represent a major opportunity currently underdeveloped.

Role Overview

This is a key founding position responsible for transforming how we engage influencers, creators, and VIPs. Presently, these engagements are fragmented and reactive, so you will establish a strategic and scalable creator and partnership program from the ground up, transforming scattered individual connections into a valuable growth engine.

Key Responsibilities

• Set and own targets for revenue and brand growth directly linked to partnership and influencer actions.
• Monitor investment, ROI, and contribution metrics by creator, campaign, and channel to ensure profitability and effectiveness.
• Regularly evaluate performance; discontinue ineffective efforts and reallocate resources to successful initiatives.
• Create and manage a commission-based affiliate and creator program starting from scratch, including talent sourcing and contracting.
• Optimize partnership models by developing new incentives, perks, and performance enhancements.
• Recruit creators suitable for paid social whitelisting and ongoing user-generated content production aligned with advertising needs.
• Collaborate closely with paid media and creative teams to guarantee creator content drives conversions and manage usage rights for all content used in campaigns.
• Identify and cultivate long-lasting partnerships with influencers matching our ideal customer profile, moving beyond one-off exchanges to ambassador programs.
• Maintain a comprehensive relationship database as the organizational memory, ensuring valuable contacts are nurtured thoroughly.
• Design and oversee a structured gifting program, coordinating logistics for efficient distribution.
• Manage VIP client relationships, providing exclusive products and personalized engagement for top customers.
• Lead pre-launch seeding efforts to supply appropriate influencers with product early to create excitement and content prior to releases.
• Develop strategic brand and business collaborations, expanding Nero’s reach and profile within relevant markets.
• Build a partnership pipeline with other aligned brands and notable individuals to foster growth opportunities.

Candidate Profile

• Proven track record of founding or significantly growing influencer, creator, or partnership programs within direct-to-consumer brands.
• Solid understanding of paid advertising strategies and creator whitelisting to secure high-performing content producers.
• Exceptional relationship-builder with a memorable personal brand, able to maintain meaningful professional networks.
• Experienced user of AI tools like Claude for researching creators, automating outreach, and managing relationships efficiently.
• Strong judgment aligned with a premium brand aesthetic, capable of discerning the right creator fit.
• Entrepreneurial spirit with founder-level ownership mentality and capacity to act swiftly.

Preferred but not mandatory: Experience in activewear, fashion, men's health or wellness sectors, and an existing network of creators and contacts.

Why Join Nero

• Opportunity to own and lead a critical function with real budget and decision-making authority.
• Be part of a future-forward category of premium natural-fibre activewear.
• Work at a profitable and rapidly growing brand focused on long-term success.
• Close interaction with the company founder and direct influence on brand strategy.