Head of Growth Marketing

About Joops.ai

Joops.ai is an innovative AI-driven advertising platform designed to assist brands in crafting, launching, and optimizing efficient video advertising campaigns at scale. By seamlessly integrating with top advertising networks such as Meta, TikTok, Google Ads, and YouTube, it leverages historical campaign data to generate ad concepts and video creatives, automates campaign publishing, and continuously refines results through performance learning.

Role Overview

We are embarking on an exciting market entry phase and assembling a founding leadership team. The Head of Growth Marketing will be a key executive responsible for designing and operating an end-to-end scalable growth system, directly influencing strategy and long-term expansion. This role requires a hands-on builder to develop new revenue acquisition channels, manage the complete customer growth lifecycle, and establish a robust affiliate and partner program from scratch.

Key Responsibilities

• Develop and implement growth strategies targeting self-serve, mid-market clients, and agencies.
• Oversee paid acquisition efforts across search, social, display, retargeting, and emerging channels.
• Drive organic growth via content marketing, SEO, partnerships, community engagement, and product-led growth initiatives.
• Continuously identify, experiment, and scale novel customer acquisition channels.
• Optimize budgets to improve customer acquisition cost (CAC), conversion rates, and payback periods.
• Design and manage the affiliate and partner program, including commission structures, incentives, payouts, policies, and economic models.
• Recruit, onboard, activate, and manage a diverse base of affiliates, agencies, creators, and strategic partners.
• Implement systems for tracking, attribution, fraud prevention, and reporting within the partner program.
• Develop partner enablement assets, campaigns, and incentive schemes to foster growth.
• Manage the complete customer journey from sign-up and trial through to activation, conversion, retention, and expansion.
• Create onboarding, email marketing, in-product notifications, retargeting, and lifecycle campaigns.
• Collaborate with product and sales teams to identify and remove conversion friction points.
• Establish experimentation frameworks to optimize landing pages, pricing, messaging, onboarding processes, and promotional offers.
• Enhance customer retention, expansion, and overall lifetime value.
• Craft product positioning, messaging, and go-to-market strategies to clearly articulate value propositions.
• Support product launches, feature releases, sales enablement, and customer education initiatives.
• Conduct market, competitor, and customer research to inform strategies.
• Develop customer case studies, testimonials, and other social proof.
• Lead public relations, media engagement, thought leadership, and increase industry visibility.
• Own marketing attribution, reporting, and accountability for every investment dollar.
• Build and maintain dashboards for acquisition, activation, conversion, retention, and revenue metrics.
• Define performance targets and operational metrics including CAC, lifetime value, payback period, and cohort analysis.
• Present insights, risks, and opportunities regularly to executive leadership.
• Forecast growth and allocate resources strategically for maximum return.

Desired Qualifications and Experience

• Minimum of 4 years in growth roles within B2B SaaS or product-led growth environments.
• Preferred background in adtech, martech, creator tools, or ecommerce technology sectors.
• Proven success in building affiliate or partner channels from initiation to substantial revenue contribution.
• Expertise in paid acquisition, organic growth strategies, lifecycle marketing, and conversion optimization.
• Strong knowledge of acquisition cost, lifetime value, payback calculations, attribution models, funnel economics, and cohort analysis.
• Analytical mindset adept with data, dashboards, and financial modeling.
• Proficient in product marketing, positioning strategy, and persuasive copywriting.
• Collaborative experience working closely with product development, sales, engineering, and senior leadership.
• Entrepreneurial, builder approach with a capacity to handle strategic vision and hands-on execution.
• Demonstrated ownership, urgency, sound judgment, and accountability for outcomes.