Head of Growth & Conversion

About Mitre 10

Mitre 10 has played a key role in New Zealand's home improvement sector since 1974. Renowned for inspiring locals to enhance where they live, work, and play, Mitre 10 offers a broad range of home improvement, garden, and trade products.

Role Overview

Serving a pivotal role amidst a significant business transformation, the Head of Growth & Conversion will spearhead how we attract, convert, and retain customers. Reporting to the Chief Customer & Growth Officer, you will oversee the full spectrum of growth initiatives, including demand generation, optimization of conversion, and revenue enhancement across digital and physical platforms.

Key Responsibilities

• Develop and implement comprehensive demand generation strategies spanning all customer engagement channels.
• Optimize conversion rates throughout the customer journey, from initial acquisition to final purchase.
• Lead marketing campaigns, growth marketing efforts, and performance-driven marketing activities that directly impact commercial results.
• Manage e-commerce operations to assure consistent revenue growth.
• Create and enforce performance frameworks targeting growth and conversion enhancement.
• Identify obstacles within the customer experience and implement solutions to heighten engagement and conversion metrics.
• Collaborate closely with Customer Insight & Value and Proposition & Experience teams to seize growth prospects.
• Build, lead, and nurture a skilled growth marketing and conversion optimization team focused on accountability and innovation.

Candidate Profile

• Substantial leadership background in growth, digital marketing, customer acquisition, e-commerce, or commercial performance roles.
• Provable success in driving revenue increases and maximizing return on investment.
• Deep knowledge of acquiring customers, generating demand, and fine-tuning conversion through both digital and in-store channels.
• Comprehensive understanding of the full customer lifecycle and growth facilitators.
• Expertise in using data analytics, experimentation, and performance metrics to inform strategies and improve results.
• Strong business insight with the capability to balance immediate outcomes with long-term growth sustainability.
• Excellent skills in stakeholder engagement and influencing cross-functional teams.
• A passion for team leadership and fostering a culture centered on curiosity, responsibility, and continual improvement.

Why Join Us

• Enjoy exclusive Mitre 10 team member discounts.
• Attractive remuneration package tailored to your expertise.
• Flexible working arrangements to support work-life balance.
• Special birthday leave to celebrate your personal day.
• Comprehensive life and trauma insurance coverage.
• One paid wellness day annually to prioritize your health.