Head of Growth

About IconicAI

IconicAI is dedicated to bridging the AI gap for New Zealand small and medium enterprises by creating and delivering AI tools that integrate seamlessly into business operations. The company also focuses on training teams to use these tools effectively, turning AI from a mere buzzword into a tangible advantage for businesses. Operating from a shared office in Parnell, Auckland, IconicAI serves clients across sectors such as construction, retail, hospitality, and not-for-profit.

Role Overview

As the Head of Growth, you will build and lead marketing strategies and lead-generation systems to scale IconicAI beyond founder-led sales. This role is a combination of marketing and commercial functions, requiring hands-on involvement in creating content, campaigns, and handling discovery calls to qualify leads.

Key Responsibilities

• Strategize and execute IconicAI's marketing efforts across platforms like LinkedIn and Instagram, managing content, campaign schedules, and performance metrics.
• Establish and manage lead-generation processes to maintain a steady and replicable pipeline of qualified prospects.
• Produce sales collateral including case studies and one-pagers to support business development.
• Seek and cultivate partnership opportunities with industry organizations and events, exemplified by existing Retail NZ collaborations.
• Conduct discovery calls and initial client interactions to qualify and advance leads before passing them to the founder for closing major deals.
• Monitor and report on marketing pipeline metrics, campaign outcomes, and lead quality.
• Collaborate closely with the founder and development partners to align marketing messages with product capabilities.

Candidate Profile

• 3 to 6 years of experience in marketing, media, or related commercial roles combining content creation and direct client engagement.
• Confident in presenting to and negotiating with business owners and senior executives.
• A genuine enthusiasm for AI and technology, able to communicate IconicAI's services credibly without needing coding expertise.
• Self-motivated individual capable of building marketing systems from the ground up in a startup setting with minimal oversight.
• Having an established professional network within New Zealand’s SME or corporate sectors is advantageous.
• Holds a tertiary qualification in marketing, business, communications, or possesses equivalent relevant experience.

Benefits and Compensation

• A true four-day workweek compressing 40 hours into four days, maintaining full-time hours.
• Opportunity to develop the marketing function from inception in a rapidly growing AI consultancy.
• Direct involvement with the founder and exposure to high-level commercial decisions.
• Budget allocation for professional development including courses, certifications, and conferences.
• Work from a shared office fostering daily team interaction alongside technical and development teams.
• Uncapped revenue commission on clients you successfully generate and manage.

Compensation includes a base salary of NZD 80,000 plus uncapped commissions based on generated revenue, targeting total earnings up to NZD 130,000, subject to company growth milestones.

Application Process

Applicants should submit their CV along with a one-minute video describing a problem solved, demonstrating their thought process. The selection process comprises an informal introductory meeting, a technical team interview, a case study exercise, and reference checks. The expected start date is in October.