Head of Foodservice

Overview

Join an iconic and rapidly expanding beverage brand as the Head of Foodservice and Out of Home (OOH) sales. Based in London, this pivotal position involves steering growth across wholesale, coffee chains, leisure venues, and independent retailers. The role demands direct profit and loss accountability, team management, strategic business development, and hands-on leadership.

Key Responsibilities

• Develop and execute the commercial growth strategy for Foodservice and OOH channels.
• Identify and secure new partnerships with key hospitality operators and groups.
• Maintain and grow existing relationships with wholesalers, distributors, and market routes.
• Manage national and regional accounts to ensure strong engagement and results.
• Coordinate with sales agencies to meet KPIs and promote brand loyalty.
• Lead and mentor a team of account managers by setting targets and supporting their progress.
• Collaborate cross-functionally with marketing, operations, and branding teams to design compelling campaigns and customer incentives.
• Oversee forecasting, pricing, promotional activities, and margin optimization within your channels.
• Stay informed about market trends and competitors to maintain a competitive edge.

Candidate Profile

• Substantial leadership experience in commercial, sales, or account management roles within FMCG, specifically Foodservice and OOH sectors.
• Established network within Foodservice and OOH industries.
• Proven ability to manage, motivate, and develop high-performing sales teams.
• In-depth understanding of route-to-market models and wholesale operations.
• Strong commercial acumen paired with excellent negotiation and relationship-building expertise.
• Ambitious, self-driven, target-oriented leader with a commanding presence.
• London-based with willingness to travel regularly for business engagements.

Additional Information

• Position located in London office requiring presence 5 days per week.
• Competitive salary package including bonus and travel allowance.
• Dynamic, supportive, and enjoyable company culture.
• Opportunity to influence and lead a defining category within the brand's growth.