Head of Food Marketing

About Dunnes Stores

Dunnes Stores stands as Ireland's foremost retailer, recognized for its innovative approach in the food, fashion, and home retail sectors. Committed to delivering superior quality products, the company prioritizes innovation, exceptional customer experience, and sustainability, securing its leadership in the market.

Role Overview

The Head of Food Marketing will spearhead the development and implementation of marketing strategies for Dunnes Stores' food product lines. Operating from the company's headquarters in Dublin city centre, this position demands comprehensive oversight of branding, digital initiatives, customer engagement, and promotional campaigns designed to enhance market presence and growth.

Core Responsibilities

• Formulate and execute a comprehensive marketing strategy for food products aligned with corporate objectives.
• Analyse market data and customer feedback to identify growth opportunities.
• Collaborate with senior management and creative teams to define brand positioning and messaging.
• Translate consumer insights into effective marketing programs that boost satisfaction and sales.
• Manage brand marketing activities across all food categories ensuring consistent messaging.
• Lead efforts to increase brand awareness, customer loyalty, and engagement.
• Work with digital marketing teams on social media, SEO, email campaigns, and content strategies.
• Oversee traditional advertising channels including print, television, radio, and outdoor campaigns.
• Coordinate with e-commerce to refine online visibility and drive digital sales.
• Plan and implement promotional campaigns supporting launches, seasons, and major sales periods.
• Monitor and optimize campaign performance for maximum return on investment (ROI).
• Align promotional efforts with merchandising and sales to ensure inventory compatibility.
• Manage trade plans for timely campaign execution in stores.
• Lead and mentor a competent marketing team promoting creativity and accountability.
• Set clear team objectives with ongoing performance feedback and evaluations.
• Facilitate continuous professional development to stay ahead of industry trends.
• Collaborate with finance to manage and optimize the marketing budget efficiently.
• Report on marketing ROI and adjust spending based on data-driven analysis.
• Engage cross-functional teams including product development, merchandising, sales, and operations for aligned marketing goals.
• Work with external agencies, media, and vendors to execute marketing strategies effectively.
• Present marketing plans and outcomes to senior executives and stakeholders.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business, or a related discipline.
• At least 10 years in marketing with a minimum of 5 years in leadership roles, ideally within food or retail sectors.
• In-depth knowledge of the Irish food retail market, customer behavior, industry trends, and competition.
• Successful history of launching and managing impactful marketing campaigns driving business expansion.
• Expertise in digital marketing platforms including social media, e-commerce, and data analytics.
• Strong capability in leading and developing teams that achieve high performance.
• Exceptional communication skills and ability to collaborate across senior leadership and external partners.
• Analytical focus emphasizing data-based decision-making.
• Creative and innovative thinker with excellent problem-solving abilities.

Key Competencies

• Strategic planning and visionary leadership.
• Brand management proficiency.
• Superior communication and presentation skills.
• Adaptability to dynamic and fast-moving environments.
• Customer-centric approach with up-to-date market insight.

Benefits

• Competitive remuneration package.
• Comprehensive benefits including employee discounts.
• Career growth and professional development opportunities.
• A supportive work environment that encourages innovation and teamwork.

Equal Opportunity Employer

Dunnes Stores is committed to providing equal employment opportunities to all qualified applicants.