Head of ECommerce Business Performance

Role overview

The Head of ECommerce Business Performance will own the end-to-end performance story across traffic, conversion, and sales. The role ensures every market and channel is viewed through a shared, forward-looking lens so the business can make better decisions and move faster. It is focused on enabling the organisation, improving accountability, and turning insights into action across the e-commerce function.

Forecasting and business modelling

• Take full responsibility for weekly, monthly, and quarterly forecasts covering traffic, conversion, and revenue by market and channel.
• Develop scenario models to assess business impacts such as weaker acquisition, improved site speed, or stock availability issues.
• Bring together inputs from Marketing, CRM, DXDC, Business Planning, and Operations into one coherent operating model.
• Spot risks or upside early and escalate them with practical recommendations.

Performance monitoring

• Create and manage a single KPI framework across the full funnel from See to Find to Buy to Repeat.
• Monitor performance across markets and channels, with emphasis on leading indicators rather than only final results.
• Identify shifts or gaps early and convert them into clear business insights.
• Work closely with Data and BI teams to keep dashboards, metrics, and definitions aligned, dependable, and usable.
• Lead the performance narrative for weekly, monthly, and quarterly business reviews.

Action follow-through and cross-functional alignment

• Make sure every insight results in defined actions, assigned owners, and agreed timelines.
• Constructively challenge teams and push execution when required.
• Track initiatives through to completion and measure the business impact they deliver.
• Align stakeholders across Paid Marketing, CRM, Merch Planning, CRO, UI/UX, Product, and Operations.
• Maintain one consistent source of truth across all business discussions and forums.

Governance and business cadence

• Co-lead the weekly e-commerce performance meeting.
• Prepare insight packs and action frameworks for monthly and quarterly business reviews.
• Keep forums focused on root causes and decision-making instead of status reporting.
• Track how initiatives contribute toward revenue and conversion goals.
• Support alignment on major commercial moments and high-priority corrective actions.

Requirements

• At least 8 years of experience in e-commerce, retail, retail analytics, or a closely related field.
• Background working across functions in a fast-moving, multi-country digital business.
• Strong track record in forecasting, modelling, business analysis, or digital performance optimisation.
• Working knowledge of tools such as GA4, Looker, Power BI, SFCC, Amplitude, or similar platforms.
• Solid understanding of e-commerce KPIs including traffic mix, bounce rate, conversion rate, funnel depth, AOV, CLTV, CAC, and MER.
• Ability to organise information clearly, build models, and interpret data accurately.
• Comfort with diplomatically challenging teams to drive better outcomes.
• Strong commercial judgement with a structured and analytical approach.
• Confident communicator who can influence without formal authority.
• Action-oriented mindset with the ability to convert insights into execution.
• High sense of ownership and accountability, with the ability to perform well in ambiguity.
• Proactive and curious, with a desire to improve processes and results.

Additional information

This role is based in Singapore and is a full-time onsite position. No stipend or salary details were provided in the source information. No vacancy count, application deadline, or start date was specified.