Head of Digital Marketing

Role overview

Insignia Group of Companies is looking for an experienced Head of Digital Marketing to lead its digital strategy and delivery. Based in London, this position plays a central role in shaping how the brand shows up across online channels, creating engaging digital experiences, and connecting digital activity with in-person customer touchpoints. The right candidate will bring strong leadership, a commercial mindset, and a solid grasp of financial services, luxury-sector behavior, consumer trends, and modern marketing technology.

What you will do

• Design and roll out an end-to-end digital marketing strategy that fits the business goals and target audience.
• Create growth-led plans to improve brand visibility, engagement, and customer acquisition.
• Run A/B tests on campaigns, ads, and landing pages to improve performance and identify the most effective approaches.
• Lead the planning and publishing of compelling digital content across websites, social media, email, and other online channels to attract and retain luxury consumers.
• Oversee and improve the marketing CRM platform, including HubSpot.
• Use CRM tools to segment audiences and tailor messaging more effectively.
• Plan and deliver multi-channel digital campaigns spanning SEO, SEM, email, social media, and display advertising.
• Use analytics and customer data to guide decisions, measure KPIs, and assess ROI across digital efforts.
• Manage the digital marketing budget carefully to maximize results while controlling costs.
• Collaborate with sales, the lifestyle boutique, and customer service teams so marketing initiatives stay aligned with broader business objectives.
• Partner with PR teams and external collaborators to execute campaigns and support sales-driven ROI.

What we are looking for

• Prior experience in financial services and the luxury sector is preferred.
• More than 5 years of experience in digital marketing.
• A history of building and executing successful digital marketing strategies.
• Hands-on knowledge of CMS tools, SEO/SEM, PPC, Google Analytics, email marketing, and social media management.
• Strong creative thinking combined with strategic judgement.
• Ability to interpret data and turn insights into practical actions, with a strong growth mindset.
• Experience with marketing automation platforms and CRM systems.
• Advanced capability in A/B testing and campaign optimization.
• Understanding of luxury market dynamics and consumer behaviour.
• SME consumer marketing experience, along with a commercially driven and entrepreneurial outlook.
• Excellent leadership, communication, and project management abilities.

Additional information

This is a full-time onsite role in the London Area, United Kingdom. No salary, openings, start date, or application deadline were specified in the source.