- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About Techo-Bloc and Role Overview
Techo-Bloc seeks a Head of Digital Marketing to spearhead all digital initiatives that facilitate customer engagement and product discovery. This position is pivotal in connecting strategies involving lead generation, SEO/GEO, paid media, AI technologies, and digital tools to drive consumer action.
Key Responsibilities
- Devise and execute comprehensive digital marketing strategies targeting homeowners, contractors, dealers, designers, and sales-directed groups.
- Develop and optimize SEO and GEO tactics to enhance Techo-Bloc's visibility across search engines and AI-powered query platforms.
- Create compelling lead magnets such as guides, quizzes, estimators, calculators, and gated educational content.
- Lead paid media campaigns on platforms including Meta, Google, YouTube, and Pinterest.
- Innovate digital tools and visualization experiences that assist customers in planning and decision-making.
- Implement AI-driven solutions to enhance personalization, lead qualification, and marketing efficiency.
- Oversee creation of landing pages, conversion funnels, nurturing sequences, and follow-up methods.
- Monitor digital marketing performance through analytics, focusing on traffic quality, lead conversion, ROI, and overall campaign success.
- Collaborate cross-functionally with ecommerce, creative, product marketing, sales, CRM, IT, and external partners to realize digital initiatives.
- Translate customer insights and data into actionable improvements for content, search visibility, and online user experiences.
Success Metrics
- Improved ease for customers to find, understand, and choose Techo-Bloc products.
- Enhanced presence in organic search, AI-generated answers, and high-intent research phases.
- Lead magnets generate quality leads aligning with real business demand.
- Integration of paid media strategies with sales opportunities and product interest.
- AI and digital services elevate buyer journeys with smarter, more efficient experiences.
- Unified digital strategy harmonizing website, campaigns, content, and search efforts.
- Clear business insights into what drives lead quality and growth.
Qualifications and Candidate Profile
- Proven experience in digital marketing, demand and growth marketing, SEO, GEO, or performance marketing.
- Strong background in managing paid media strategies and optimizing campaigns.
- Expertise in developing effective lead magnets, landing pages, and nurturing funnels.
- Deep understanding of search intent, AI in search, content strategy, and online conversion optimization.
- Familiarity with tools such as GA4, HubSpot, CRM systems, Meta Ads, Google Ads, SEO platforms, and analytics dashboards.
- Aptitude for identifying and implementing AI-driven personalization, automation, visualization, and search visibility enhancements.
- Excellent briefing and communication skills to coordinate with creative, technical, SEO, ecommerce, and agency teams.
- Ability to interpret complex data and customer behavior to prioritize impactful digital marketing projects.
- Experience in related sectors like B2B2C, home improvement, building materials, design, construction, retail, or dealer channels is advantageous.
Role Mission
Lead the development and execution of digital marketing efforts, search strategies, tools, campaigns, and AI-enabled experiences to transform customer inspiration into measurable actions, driving product discovery, improved leads, and meaningful growth for Techo-Bloc.