Head of Creative Services

Role overview

The Head of Creative Services will steer the end-to-end creative services operation, making sure the brand’s creative direction is delivered with consistency, precision, and top-tier production quality across every market and channel. Based in London, this position is central to turning campaign ideas into fully launched assets across owned, earned, and paid touchpoints.

Working closely with the VP, Brand Image, and partnering with Marketing, Communications, Merchandising, Digital, and regional teams, the role is accountable for delivering creative output that is timely, commercially aligned, on budget, and in step with the wider brand strategy.

Creative workflow and operations

• Take ownership of the global creative services workflow for campaigns, product launches, and content programmes.
• Create and roll out structured processes, timelines, and governance models that support efficient collaboration across functions.
• Set up and maintain production schedules that reflect seasonal priorities and business milestones.
• Introduce tools and reporting methods that improve visibility, accountability, and workflow efficiency.
• Develop RACI structures for approvals and sign-off responsibilities across campaigns.

Campaign and content production

• Direct in-house delivery of global campaigns and brand content from initial idea through final asset handover.
• Oversee all production stages, including planning, shoot execution, post-production, retouching, adaptation, and delivery.
• Manage budgets carefully and keep production costs under control.
• Ensure every asset reflects luxury-level production standards and remains true to brand guidelines.
• Handle content adaptation and localisation for different regional markets.

External production management

• Identify, appoint, and manage external production partners, including companies, photographers, directors, creative collaborators, and other vendors.
• Negotiate production contracts and budgets to deliver strong quality and value.
• Maintain a reliable international network of high-end creative and production partners.
• Make sure legal, compliance, and usage-right requirements are properly secured and documented.

360° launch and channel integration

• Work closely with owners of Retail, E-commerce, Social, CRM, Wholesale, PR, and Visual Merchandising channels to bring creative plans in early and align them across the business.
• Coordinate launch timelines across all consumer touchpoints so assets are delivered to support go-to-market plans.
• Partner with Marketing to create creative guidelines and toolkits that support effective global 360° launches.
• Maintain consistent creative expression across paid media, organic social, stores, digital platforms, and experiential activity.
• Adapt global campaigns into performance-led formats while protecting brand value and consistency.

Strategic planning and governance

• Align creative output with hero product priorities and commercial objectives in partnership with Marketing and Merchandising.
• Contribute to annual planning by mapping production plans against seasonal launches and key brand moments.
• Support long-term brand development by safeguarding visual consistency across all creative work.
• Design scalable frameworks that can support growth in accessories, men’s, and day categories.
• Continuously improve efficiency, cost management, and opportunities for asset reuse.

Team leadership

• Lead, coach, and develop the Creative Services team to build a high-performance, collaborative culture.
• Promote clear communication between Creative, Marketing, and Commercial stakeholders.
• Build strong working relationships with internal teams, external vendors, freelancers, and creative talent.
• Encourage innovation in production methods, including the considered use of new technology.

Profile

The ideal candidate brings substantial leadership experience in creative services or production within a global luxury fashion or lifestyle environment. They should have a strong record of delivering major multi-channel campaigns, excellent operational judgement, and deep knowledge of production workflows. Experience leading both in-house teams and external agencies, along with strong financial capability in budget management, is essential. The role also calls for exceptional organisation, stakeholder management, and a calm, solution-focused leadership style with high aesthetic standards.

Equal opportunity and accessibility

The employer is committed to equal employment opportunity and does not unlawfully discriminate on the basis of race, colour, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information, or any other protected characteristic under applicable law. Harassment of applicants and employees on any protected basis is also prohibited.

A fair and accessible hiring process is provided. If a reasonable accommodation is needed for the interview or application process, candidates may contact the Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.