Global Head of Growth

Role overview

This position sits within the E-Commerce department and reports to the Senior Director of E-Commerce. The role is based in London and follows a hybrid working model. It is a senior growth leadership position for a globally recognised luxury accessories brand, combining commercial thinking, analytical rigor, and creative direction to drive profitable expansion across the full customer journey.

What the role will focus on

You will support the Senior Director of E-Commerce in leading a large-scale marketing budget and shaping growth across customer acquisition, ecommerce performance, campaign deployment, and retention. The role requires hands-on leadership across in-house and external teams, along with the ability to build the operating structures, frameworks, and team capabilities needed to grow at scale.

You will collaborate closely with Brand, Merchandising & Planning, Data, and Design teams, using customer, channel, and product insights to create strategies that deliver strong growth outcomes.

Key responsibilities

• Define and deliver a global growth strategy that is scalable, commercially sound, and built for long-term profitability.
• Create repeatable growth mechanisms with a strong focus on return on investment and attracting new customers.
• Balance immediate business needs with a sustainable channel strategy that can support future growth.
• Help shape a future-ready marketing technology stack that responds to changes in the digital landscape.
• Lead and grow acquisition activity across paid media channels such as Meta, Google, YouTube, TikTok, and other relevant social platforms, as well as SEO, content-led growth, partnerships, affiliates, and communities.
• Own and optimise a multi-million-pound marketing budget with agile spend decisions based on performance signals.
• Work with Merchandising and Design teams to turn product features into acquisition and retention opportunities, align messaging with customer value, and translate insights into effective creative direction.
• Use upper-funnel activity to improve efficiency and performance lower in the funnel.
• Set clear ways of working and lead a high-performing growth function with strong ownership and execution standards.
• Manage agencies, external partners, and regional teams effectively.
• Establish a continuous experimentation culture across creative, messaging, AI-led product testing, landing pages, offers, and user journeys.
• Identify winning ideas quickly, scale what performs, and stop underperforming activity without delay.
• Own growth analytics and martech by defining and monitoring core metrics including traffic growth, ROI, CAC, LTV, activation, retention, conversion, and feature adoption.
• Build and maintain reliable attribution and tracking systems and ensure they are embedded in day-to-day operations.
• Make decisions based on clean, accurate, and accessible data.

Experience and background

The role calls for a seasoned growth leader with 8–10+ years of experience in growth, performance marketing, or acquisition. You should have managed substantial paid media budgets directly and scaled a digital business beyond its early growth phase. A strong grasp of analytics, attribution, funnel performance, experimentation, and lifecycle marketing is essential, along with the ability to challenge senior stakeholders using evidence-based recommendations.

Leadership qualities

The ideal candidate will be highly analytical, systematic, and commercially aware, with a strong sense of accountability and attention to detail. You should be agile in response to performance, know when to change direction quickly, and bring strong leadership, communication, and collaboration skills.

Nice-to-have experience

• Experience in fashion retail or luxury brands.
• International market exposure, including China.
• Background in agency management, growth scaling, or transformation programmes.
• Familiarity with tools such as Google Analytics, Smartly, Similarweb, Brandwatch, Salesforce, Dynamic Yield, or similar platforms.

Additional notes

Working arrangement: London hybrid. Department: E-Commerce. Reporting line: Senior Director of E-Commerce. This is a high-impact leadership role focused on sustainable, profitable global growth across digital channels.