Head of Creative

About mitte | Boutique Padel

We believe padel is a magical sport that brings people together through its unique blend of ease, dynamism, and social interaction. It is accessible to all ages and skill levels, creating an engaging experience that connects, delights, and builds friendships. Mitte is a boutique padel club providing premium playing conditions within a stylish atmosphere for a vibrant, contemporary community. Our clubs feature top-tier facilities in central urban locations combined with digital innovation and warm hospitality to make padel a regular part of everyday life—whether for a quick game or serving as a 'Third Place' for various experiences.

• Our indoor clubs are conveniently located to be reachable within 15 minutes, perfect for the urban lifestyle.
• Fully automated systems ensure a seamless, modern playing experience.
• Our community leaders embody hospitality, dedicating themselves to stellar guest care.
• The interior design is crafted by a renowned boutique architect.

Our ambition is to establish the premiere global brand for premium padel.

Role Overview

As Head of Creative, you will own the creative expression of mitte across all channels and touchpoints. Working closely with the CEO/founder, you will evolve the brand strategy and translate it into a visual and communicative language that positions mitte as the premium benchmark in the global padel market. Your goal is to deliver a consistent, high-quality brand experience across social media, websites, print materials, campaigns, and physical club assets — starting with a few clubs and eventually spanning nationwide and throughout Europe.

Key Responsibilities

• Establish and maintain the mitte brand guideline system covering visuals, tone, logo use, and design principles to ensure brand consistency across all clubs.
• Collaborate with the CEO to refine the brand strategy and sharpen mitte's position as a premium lifestyle sports brand.
• Lead creative direction for photo and video production, graphic design, copywriting, and campaigns, managing both internal and external creative resources while actively contributing to key creative projects.
• Manage the creative oversight of communication channels including social media, website, CRM, PR, and owner communications.
• Drive the creative aspects of strategic brand partnerships with other brands, athletes, and cultural contributors that align with the mitte world.
• Oversee the implementation of all physical brand assets such as print materials, signage, membership kits, and merchandise, coordinating with partners like Adidas.
• Collaborate closely with Activation, Club Experience, and Operations teams to unify brand, activation, and club experience into a seamless whole.

What Makes This Role Unique

• You will be shaping a brand from the ground up, setting the standard for a new premium sports reference rather than just managing an existing one.
• You hold responsibility over the entire creative spectrum, from strategic brand positioning to execution to physical products, without silos.
• This role intersects sports and lifestyle sectors—an uncommon combination in Germany requiring international benchmarking standards.
• You work directly with the founder/CEO, enabling rapid decision-making and real creative influence.

Qualifications

• Proven expertise in building or creatively leading premium brands in sports, lifestyle, fashion, hospitality, or consumer sectors, understanding premium brand essence and translating it into concrete actions.
• Exceptional creative sensibility with the ability to define and enforce creative vision through collaboration with agencies, photographers, designers, and internal teams.
• Hands-on involvement in key projects; comfortable managing both strategic brand discussions and detailed design tasks.
• Strong strategic thinking skills to jointly develop brand strategy with the CEO and steer enduring creative directions.
• System-oriented mindset to develop brand guidelines, templates, and frameworks that scale without compromising quality.
• Genuine affinity for sports, athleticism, and sports communities, understanding how sport motivates people and how to embody that in a brand.
• Leadership capabilities to build and nurture teams, agency relationships, and creative networks.
• At least 5–7 years of professional experience in brand building, brand marketing, or creative direction, preferably within premium or lifestyle fast-growing environments.
• Fluent communication skills in German and English, both written and spoken.
• Motivation to actively contribute to the development of Europe's leading padel operator through initiative, ideas, and accountability.

Benefits

• Join a success journey with the clear goal of becoming Europe's largest padel operator, gaining the opportunity to take substantial responsibility and shape the vision from the start.
• Work from a central Berlin office designed for productive collaboration and open dialogue with snacks and drinks provided.
• Access to modern equipment including a MacBook and all necessary tools to maximize productivity.
• Collaborate closely with the company founders, gaining firsthand insight into decision-making, structure building, and strategy execution.
• Receive a competitive salary with long-term growth prospects.
• Enjoy regular padel matches on our courts promoting physical wellness and work-life balance.