Head of Creative and Strategy

Role overview

This is a senior leadership opening at a growing content and creative agency. The position suits an experienced agency professional who can pair sharp strategic thinking with strong creative direction. You will shape content and campaign strategy, guide idea generation, support business development, and lead a small team of creatives and strategists.

The agency works across a broad mix of content, creative campaigns, film, photography, social media, and digital communications for clients in both B2B and B2C markets. In partnership with the leadership team, you will influence the strategic direction of client work and new business opportunities, making sure insight-driven thinking informs everything from initial brief to final delivery.

You will also lead the creation of audience, channel, campaign, and content strategies, while helping develop compelling concepts that build engagement and produce measurable results. The role requires someone who is confident in front of clients, comfortable facilitating workshops, and experienced in delivering persuasive pitch presentations.

Key responsibilities

• Steer strategic thinking for both new business pitches and ongoing client projects.
• Build strategies covering audiences, content, channels, and campaigns.
• Run discovery meetings, workshops, and research exercises that shape recommendations.
• Turn client goals into structured strategic plans and clear creative briefs.
• Use AI-enabled research and planning tools to strengthen insight gathering and strategy development.
• Partner with creative and production colleagues so strategic goals carry through delivery.
• Lead ideation for both pitches and live client work.
• Help create integrated content and campaign concepts.
• Prepare and present polished proposals and presentations.
• Offer creative direction throughout the delivery process.
• Facilitate internal brainstorming sessions and creative workshops.
• Keep up to date with sector changes, audience patterns, platforms, and content trends.
• Work alongside producers, designers, filmmakers, editors, animators, and content specialists to deliver strong output.
• Review creative work to maintain quality and consistency.
• Lead and support the growth of a small creative and strategy team.
• Contribute to wider business planning and growth efforts.
• Spot opportunities to deepen and expand client relationships.
• Back new business development with strategic and creative input.
• Stay mindful of project scope, delivery needs, and commercial factors.
• Help build a collaborative, high-performing team culture.

Candidate profile

You should bring 8 to 10+ years of experience in a creative, content, marketing, communications, or integrated agency setting. Strong experience in shaping creative campaigns and content strategies is essential, along with the ability to develop audience, channel, content, or communications strategies.

Experience across digital, social, video, photography, and content-led campaigns is important. You will need excellent presentation skills, strong stakeholder management, and clear written and verbal communication. Prior experience leading and developing creative teams is also required.

A solid understanding of production and post-production workflows is expected, and you should feel comfortable working in a fast-moving agency environment. The role also calls for commercial awareness, collaboration, and a practical, solutions-oriented mindset.

This opportunity offers significant influence, autonomy, and scope for a senior creative and strategic leader who wants to help drive the continued growth of an established agency.

Working arrangement

This is a hybrid position based in central London, with an expectation of 3 to 4 days per week in the office. Fully remote applications cannot be considered.

Equality and inclusion

The employer actively encourages applications from people from under-represented backgrounds and is committed to fair hiring practices, diversity, and inclusion.