Head of Creative and Social

Role overview

The Victorian Department of Health is looking for a senior creative and social media leader to run its end-to-end creative capability. This position brings together an internal creative studio, social media leadership and brand stewardship to deliver strong, digital-first communications that support the department’s strategic story, strengthen the customer experience and generate measurable engagement across owned channels.

The position is responsible for guiding creative production, visual design, video, photography, motion graphics, brand oversight for the department and affiliated brands, and the wider social media strategy. It also covers channel management, community moderation, analytics and ongoing optimisation. Working closely with Communications and Engagement, the role keeps creative outputs and social distribution aligned, timely, on-brand and responsive to government priorities, including emergency and crisis communications. All content, brand activity and social media practice must comply with Whole-of-Victorian Government guidelines and standards.

About the department

The Victorian Department of Health is focused on helping build a future where Victorians are among the healthiest people in the world. Its purpose is to support people and communities to stay well, stay safe and access high-quality healthcare that improves health outcomes for everyone.

Key responsibilities

This role provides strategic leadership across creative, digital and social media functions, ensuring content and campaigns are planned, produced and distributed effectively. It requires strong oversight of internal creative capability, social platforms and brand governance, with a focus on measurable impact and public engagement.

Candidate profile

The ideal candidate will bring senior leadership experience across creative, digital and social media teams, along with the ability to turn audience insights and performance data into practical content and channel strategies. They will also be comfortable navigating complex organisational settings and using digital communications to support reputation, public engagement and broader organisational priorities.

Qualifications and certifications

A tertiary qualification in communications, writing, marketing, digital media or a related discipline is desirable, although equivalent experience will also be considered. Professional certification in Google Analytics is strongly preferred.

What the department offers

The role offers the chance to do meaningful work that contributes directly to the health and wellbeing of Victorians. It also comes with access to learning and development opportunities across the department and the wider Victorian Public Service and sector, together with a genuine commitment to work-life balance and flexible working arrangements.

How to apply

Applicants should submit a resume and a cover letter. Further details about the role, including the key contact and closing date, are available through the application process.

Inclusion and accessibility

The department is committed to building a diverse and inclusive workforce and encourages applications from Aboriginal people, people with disability, LGBTIQ+ people and people from culturally diverse backgrounds. Adjustments to support participation in the recruitment process can be requested by contacting inclusion@health.vic.gov.au.

Recruitment support

If you have general questions about recruitment processes or experience issues with the application process, you can contact talentacquisition@health.vic.gov.au. Unsolicited applications will not receive a response. For role-specific questions, candidates should use the contact details provided in the advertisement.

Pre-employment checks and privacy

Preferred applicants may need to complete a police check and other pre-employment checks. Any information supplied during the process will be handled confidentially in line with the department’s privacy policy.