Head of Content and Social Media

Role Overview

We are seeking a dynamic Head of Content and Social Media to spearhead and transform our global content strategy. This leadership role demands a visionary who can elevate our brand from simply posting content to becoming a globally recognized media platform known for authority in the prop trading space. You'll be entrusted with managing the entire content ecosystem—including social media, viral content, creator partnerships, documentaries, YouTube series, podcasts, commercials, influencer campaigns, and brand storytelling—ensuring all material consistently reinforces our position as the preeminent brand in proprietary trading.

Key Responsibilities

• Lead strategic content development, leveraging data insights to direct creators, designers, editors, influencers, and production partners toward impactful campaigns.
• Build and maintain scalable systems and workflows to ensure seamless content production and distribution across multiple platforms.
• Analyze market trends, competitor activity, platform dynamics, and past performance to inform content pillars, viral hooks, creator engagement, and dissemination strategies.
• Oversee content creation and messaging consistency on channels such as Instagram, TikTok, YouTube, X, Facebook, influencer and creator-led accounts, podcasts, documentaries, and commercial projects.
• Recruit, manage, and nurture a global team of creators, editors, designers, influencers, agencies, and freelancers.
• Maintain comprehensive dashboards for reporting content performance, organic growth, audience engagement, and return on investment from creators.
• Innovate continuously by integrating AI tools and emerging technologies to spot trends, adapt formats, and test novel creative concepts.
• Foster a culture of excellence and ownership, ensuring punctual launch of campaigns and accountability across teams.

Candidate Profile

• Demonstrated creative vision with consistent generation of fresh ideas spanning commercials, short-form videos, documentaries, long-form storytelling, and creator-led content.
• Relevant background in trading, investment, financial services, media, content production, or other fast-paced industries demonstrating rapid learning and authority-building capabilities.
• Proven ability to operate effectively within a fully remote, global setting, coordinating diverse teams and time zones.
• Strong organizational aptitude to architect systems that prevent missed opportunities and ensure smooth content pipeline flows.
• Deep strategic research skills with a focus on competitive analysis, influencer trends, and content innovation.
• Excellent talent scouting and team-building capabilities to expand content creation capacity.
• Sound understanding of content distribution, repurposing, and amplification techniques for multiple channels.
• Effective collaborative leadership with a reputation for reliability and punctuality in campaign execution.

Success Indicators

• Real-time trend monitoring and agile content strategy adaptation.
• A constantly maintained 30-day rolling content calendar approved by senior leadership.
• Efficient coordination of creators, designers, editors, and production teams.
• Robust systems enabling smooth transition from content ideation to publication.
• Clear and concise reporting on content metrics to executives.
• Management of multiple channels and audience segmentation with effectiveness.
• Early identification and capitalization of new content opportunities ahead of competitors.

Initial Goals (First 3-6 Months)

• Establish a scalable, efficient content creation operation with defined workflows and clear accountability.
• Successfully onboard and integrate new creators, editors, influencers, and production partners.
• Raise brand authority to reflect the ambition of becoming the leading media brand akin to Coinbase in the prop trading sector.
• Deliver multiple viral content pieces that drive organic audience growth.
• Launch original media projects such as documentaries and creator partnerships with measurable impact.
• Ensure comprehensive distribution and amplification of all major content assets.

Qualifications & Experience

• 3 to 5 years or more of experience in content marketing, social media, media production, or brand content management.
• Experience overseeing creators, editors, agencies, or content teams.
• Strong knowledge of short and long-form content formats.
• Familiarity with project management, content planning, and performance reporting tools.
• Proven ability to develop operational systems for content production and scaling.
• Previous work experience with globally distributed teams.
• Excellent organizational, leadership skills, humility, and ambitious mindset.

Compensation and Benefits

• Fully remote position, allowing work from anywhere worldwide.
• Flexible working hours without strict 9-to-5 constraints, provided coordination and execution remain seamless.
• Competitive salary based on experience.
• Significant opportunity for career growth by contributing to building a foremost media brand in the trading industry.