Head of Consumer Growth

About NEOM Wellbeing

NEOM Wellbeing is dedicated to elevating the wellbeing of communities and the planet using 100% natural fragrances. Recognized as one of The Sunday Times' Best Places to Work for two consecutive years, NEOM is a B Corp certified company committed to authentic values and nurturing an inclusive environment where all employees feel they belong.

Role Overview

Based in London, the Head of Consumer Growth will be responsible for developing and executing comprehensive strategies across customer acquisition, retention, loyalty, lifetime value, and consumer insights spanning all markets and channels. This role involves leading a high-achieving team within the Digital department, collaborating closely with the Head of eCommerce to meet ambitious commercial objectives.

Key Responsibilities

• Design and implement a multi-year consumer growth strategy covering acquisition, retention, reactivation, loyalty, and lifetime value with integrated KPIs and measurement frameworks.
• Lead paid media and affiliate marketing strategies, optimizing budget allocations and performance metrics across platforms such as Meta, Google, TikTok, and Pinterest while managing internal teams and agencies.
• Oversee TikTok Shop operations and manage agency partnerships for organic search, extending focus to Amazon and Google search as behavior evolves.
• Direct CRM and lifecycle marketing initiatives, ensuring personalized customer journeys through channels like email, SMS, push notifications, and direct mail to increase retention and repeat purchases.
• Develop, test, and continuously improve the loyalty program to maximize engagement and lifetime value.
• Utilize customer insight and research data to inform commercial decisions and maintain a unified, well-managed customer view.
• Manage the Consumer Growth P&L including budgeting, ROI accountability, and forecasting in conjunction with Finance and Digital leadership teams.
• Build and mentor a skilled team focused on paid media and CRM, setting strategic priorities and quality standards.

Candidate Requirements

• Minimum of 8 years of leadership experience in consumer growth, CRM, retention, or digital marketing within consumer brands (preferably in Beauty, Wellness, Lifestyle, or Fragrance sectors) with proven success in driving retention, loyalty, and lifetime value at scale.
• Excellent strategic and analytical skills, adept at converting data insights into actionable commercial outcomes, including full P&L ownership.
• Substantial expertise in managing large-scale paid media campaigns across Meta, Google, TikTok, Pinterest, including transitions between agency and internal management as well as affiliate marketing experience.
• In-depth knowledge of CRM platforms such as Klaviyo, Dotdigital, Bloomreach, Salesforce Marketing Cloud, CDPs, and loyalty technologies.
• Proven leadership skills with experience developing high-performing teams and managing stakeholders at senior and board levels.
• Desirable expertise with influencer marketing tools like Tano.ai and the ability to translate emerging trends into impactful campaigns.
• Experience managing multi-market or international customer strategies is preferred.
• Background in launching or enhancing loyalty programs is advantageous.
• Familiarity with data privacy regulations including GDPR and CCPA is a plus.
• Degree-level education or equivalent professional qualification preferred.

Employee Benefits

• 25 days annual leave plus bank holidays.
• Birthday off as an additional holiday.
• Extra wellbeing days for rest and rejuvenation.
• Monthly complimentary NEOM products and generous staff discounts.
• Enhanced healthcare options including cashback plans, outpatient coverage, GP consultations, therapies, and mental health support.
• Opportunities and time to volunteer and support personal fundraising activities.