Head of Community Marketing, Europe

About eBay

eBay is a global ecommerce leader transforming how people shop and sell, connecting millions of buyers and sellers across over 190 countries. We value authenticity, bold ideas, and inclusivity, striving to create sustainable opportunities for our customers, company, and planet.

Role Overview

We are seeking a strategic, entrepreneurial leader to head our Community, Social & Influencer Marketing function in Europe. This role is pivotal in shaping how enthusiasts discover, connect, and interact within the eBay ecosystem, with emphasis on driving growth for eBay Live. The position oversees social media, influencer partnerships, creator programs, and community engagement initiatives to enhance awareness, participation, demand, and loyalty.

Key Responsibilities

• Develop and execute eBay’s social, influencer, and community strategies across Europe, collaborating with US teams to establish a global framework.
• Establish and expand creator and influencer ecosystems to boost visibility, engagement, and participation on eBay and eBay Live.
• Implement community-driven growth strategies converting enthusiasts into active advocates, creators, sellers, and repeat buyers.
• Create programs that deepen interaction with collectors, hobbyists, and enthusiast communities on and off the platform.
• Collaborate extensively with eBay Live, Category, Product, Brand, and Growth Marketing teams to enhance audience acquisition and demand generation.
• Build scalable systems for creator recruitment, onboarding, activation, retention, and performance evaluation.
• Lead development of social-first content strategies tailored to enthusiast audiences across major platforms.
• Design measurement frameworks and KPIs for community growth, engagement, creator outcomes, audience development, and business impact.
• Recruit, mentor, and lead a high-caliber team while fostering a culture of innovation and continuous improvement.
• Stay ahead of trends in the creator economy, social commerce, and live commerce to identify new growth avenues.

Candidate Requirements

• Minimum 7 years’ experience in social media, influencer marketing, community building, or related areas.
• Fluency in German and strong command of English.
• Based in Dreilinden with requirement to work onsite 2-3 days weekly.
• Proven track record in creating and scaling social, creator, or community programs for consumer, marketplace, commerce, or enthusiast-driven brands.
• Expertise in designing community growth strategies that yield engagement, retention, advocacy, and commercial success.
• Deep understanding of the creator economy, influencer ecosystems, and social platforms.
• Experience with Live Commerce is highly preferred.
• Strong leadership skills with history of managing teams and collaborating with senior stakeholders in complex, matrixed environments.
• Analytical proficiency with experience leveraging data to optimize and measure program success.
• Excellent communication, storytelling, and relationship management capabilities.
• Willingness to work flexible hours and travel to support major events, when necessary.

Why This Role Is Important

The ecommerce landscape is evolving towards community-led, creator-driven, interactive commerce. This role will define eBay’s approach to building meaningful connections with enthusiasts, scaling participation in eBay Live, and fostering pathways that link buyers and sellers around shared passions.

Additional Information

eBay is an equal opportunity employer committed to inclusivity, accessible hiring processes, and accommodating applicants' needs. The role involves using AI tools in administrative aspects of hiring and adheres to eBay’s privacy and ethical guidelines.