Head of Communications, MENA

Role overview

This position leads external communications for the MENA region, owning reputation, narrative, and stakeholder engagement across a fast-changing and high-complexity market. It combines strategic leadership with active execution, requiring someone who can set direction, support a small team, and respond effectively in a rapidly moving environment.

The role is based in the UAE, covers the wider region, and includes travel. You will work as part of a broader regional structure spanning the Middle East, Africa, South & Central Asia, and Eastern Europe, while partnering closely with cross-functional teams and representing regional priorities.

Key responsibilities

• Set, lead, and deliver the communications and PR strategy for MENA, ensuring it reflects regional insight and supports global priorities.
• Develop and refine TikTok’s regional communications story, balancing trust and safety messaging with proactive narratives around economic contribution, creators, SMBs, and cultural relevance.
• Work closely with Government Relations and Public Policy to bring policy and communications together, spot regulatory and geopolitical risks early, and translate complex topics into clear external messaging.
• Advise senior leadership on how to navigate the media, cultural, and geopolitical environment across MENA.
• Own issues and crisis communications across markets, identifying risks through external and internal signals and coordinating a fast, aligned, high-quality response.
• Identify and secure high-value speaking, media, and stakeholder opportunities, and prepare spokespeople with the right context and positioning.
• Build and nurture senior relationships with journalists, editors, commentators, and policy stakeholders for both proactive and reactive communications.
• Align with communications, GR, legal, trust & safety, and global teams to keep messaging consistent and effective.
• Take on additional regional responsibilities as needed.

Requirements

• Significant experience in communications or PR, including work in highly sensitive, high-scrutiny environments.
• Strong knowledge of the MENA media, geopolitical, and cultural landscape.
• Demonstrated ability to manage crisis and issue response across multiple markets.
• Meaningful exposure to public policy, government, or regulatory communications, either directly or through close partnership.
• Fluency in Arabic and English for engagement with external stakeholders.
• An established network of senior media and KOL contacts across the region.
• Capability to define strategy and work independently, with sound judgment and a strong action-oriented approach.
• Preferred: excellent organization, strong attention to detail, and comfort managing several priorities in a fast-moving setting.
• Preferred: prior experience in technology or platform businesses.

About the company

TikTok is a global short-form video platform focused on inspiring creativity and bringing joy. The company operates from multiple international hubs, including Dubai, and emphasizes innovation, collaboration, resilience, and an inclusive workplace that values diverse perspectives.

Additional information

This job sits within a broader regional team and may require coordination across multiple geographies. The company highlights a culture of curiosity, humility, continuous learning, and an “Always Day 1” mindset. It also emphasizes diversity and inclusion as core values.