Head of Brand - Jaded Man

Overview

Reporting directly to the CEO & Co-Founder, the Head of Brand role involves owning and advancing the brand's identity, positioning, and voice across all customer touchpoints. Leading a team comprised of marketers, creatives, and strategists, this role ensures the brand stands out, builds strong cultural relevance, and resonates deeply with the audience and community.

Key Responsibilities

• Develop and continuously refine the brand's core purpose, positioning, tone, and visual identity.
• Direct and oversee all creative campaigns, storytelling, and content strategies tailored to engage the Gen Z demographic.
• Gather and analyze consumer insights related to trends, mindsets, and cultural developments to inform brand choices.
• Maintain brand consistency and foster innovation across all platforms including social media, packaging, retail outlets, and products.
• Collaborate closely with the Design, Social Media, E-commerce, and PR teams to bring the brand vision to life.
• Shape the brand's presence in culture through influencer partnerships, events, collaborations, and activation initiatives.
• Lead, develop, and motivate a high-performing brand and creative team.

Ideal Candidate Profile

• Strategic thinker with a keen creative sensibility and awareness of cultural trends.
• Well-versed in Gen Z subcultures, social platforms, music, fashion, art, and internet trends.
• Experience in launching lifestyle or fashion brands from inception or driving significant growth phases.
• Passionate about storytelling, aesthetics, and cultivating community engagement.
• Thrives in dynamic, fast-paced startup environments.

Requirements

• At least 5 years of experience in brand management, creativity, or marketing, preferably within fashion, streetwear, or youth culture sectors.
• Demonstrated success leading brand campaigns that enhanced engagement and brand equity.
• Strong knowledge of digital marketing, content development, and influencer/community ecosystems.
• Proven leadership experience managing creative and cross-functional teams.

Benefits & Perks

• Employee discount of 50% on products.
• 24 annual holidays plus bank holidays.
• Paid day off on your birthday.
• One paid moving day per year.
• Hybrid work model allowing one day per week remote work.
• Participation in pension scheme and bonus arrangements.
• Employee Assistance Program available for employees and their families.
• £500 referral bonus for new employee recruitment.
• Local discounts for businesses including cafés, fitness centers, and beauty services.
• Office located in North-West London with convenient transport access.
• Casual dress code letting employees dress comfortably.
• Well-stocked kitchens with breakfast and snack options.
• Regular social events such as payday gatherings.